Typically, a dealership will invest over $40,000 to get a technician certified to master status. To keep this technician current will require investing additional thousands in training every year. Historically dealerships haven’t attempted to maximize this investment by sharing with less trained newer talent. With the shortage of new technicians entering…

This week, Jeff discusses another common mistake that service advisors make: not paying attention to detail! This point falls in line with following the process, ensuring accuracy every time, and not skipping any steps. Whether you make a written list of details, keep a manual handy, or refresh your memory every day before you step on the drive, it's imperative that you actively pay attention to detail. Copyright 2018 Wm Jeff Cowan

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If you have flown recently there are two unescapable and related facts: (1) nearly every seat is full and (2) nearly every seat is priced differently. This is because airlines realize that planes taking off with empty seats represents lost revenue that will never come back. Our service bays and technician time are pretty much the same – idle time is revenue lost…

If you’ve been in the retail automotive industry for any length of time, you’ve seen how inaction is thought to be the best course of action. With today's evolving retail world where consumer’s can order oil and battery changes on Amazon, I’m sure there are many more changes that Amazon is hatching for the automotive industry.  If your attitude is that you are making money…

This week, Jeff discusses the dreaded, yet inevitable, sales slump. We are all guilty of falling into it for one reason or another, every once in a while. With 4 simple tips, you can overcome it! Failure as a teacher, readjusting aspects rather than "fail and repeat", and knowing you are never far from success are a few snippets of what this episode covers! Copyright 2018 Wm Jeff Cowan

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Atlanta, GA – April 10, 2018 – ELEAD1ONE today announced that its DealBuilder digital retailing platform was honored with two 2018 Automotive Website Awards (AWA) at the NADA Convention & Expo. Additionally, ELEAD1ONE’s Service1One…

Marketing is an incredibly complicated and convoluted field which involves everything from direct marketing, to brand management, customer communications, social media, public relations and on and on. Whether you call the person responsible for your digital marketing efforts the “CMO,” or delegate these tasks to an Internet Manager at your dealership, the fact remains that…

Albany, NY – April 9, 2018​ – Auto/Mate Dealership Systems has added a new Credit Card Processing feature to its dealership management system (DMS). Credit Card Processing from Worldpay (formerly Vantiv) integrates the Worldpay credit card device and merchant services into Auto/Mate’s Cashiering features in its Parts, Service and General Cash…

In this digital era, there is no doubt that brands are substituting conventional marketing methods and gradually investing more funds in more effective social media marketing. Today, social media has become an integral part of your existence. You could now see advertisements on your newsfeed without even noticing them. Unlike newspaper or television, there is no scope for changing the page or flipping the channel, you know that the advertisements on the social media channels are just…

One of the foremost social media platforms today is Instagram, and it is quite useful for business owners as a significant marketing platform also. If used smartly, Instagram can boost your business revenues significantly by widening your customer outreach. Instagram will help you to connect your business with a broader audience,…

Most dealers are still unwisely asking for Social Security Numbers on their websites. Change is coming and in some cases is already here based on state laws. Why do this when you can use soft pulls without needing a SSN? The added benefit is an immediate increase in leads because you are not asking for a SSN as well as higher quality leads as most folks with even a score as low as 600 will not give up their SSN online.   

State laws restricting…

With its focus firmly set on communicating through photographs and videos, Instagram is ideally suited for business in the lifestyle sector, especially fashion. Both designers and models have been using Instagram in increasing numbers to showcase themselves. However, with more than 90 million photographs being uploaded daily by Instagram users, those in the fashion…

The principal reasons why brands take to the social media are to enhance brand awareness, engage with customers and followers, and build brand loyalty. However, it is quite evident that they can use social media to also make their SEO more effective even though Google has denied that it factors in social media in its page rankings. Some useful…

Whether you want to personalise your car or protect it from wear and tear, there are plenty of great accessories that you can buy. Without spending a fortune, you can buy Land Rover discovery accessories that will make your car unique and even protect your investment so that it holds its value. Here are the top five must-have accessories for your Land Rover discovery.

1. Black and Grey Union Flag Tyre Valve Caps

When it comes to personalisation, it's the little…

LONG BEACH, California –April 5, 2018-- --myKaarma, the leading communications and payments software provider for automotive dealer service departments, today announced it has received a $15 million investment led by Kayne Partners, the growth private equity group of Kayne Anderson Capital Advisors, L.P., an alternative investment firm managing $26 billion in assets. The investment will be used to…

This week, Jeff covers two more mistakes that service advisors make: They avoid the low mileage customers and they misuse coupons! First, low mileage customers are sometimes the best customers in the long run, simply due to your rapport, honesty, and integrity as their salesperson! Second, don't make the mistake of couponing yourself out of business! Stay tuned to hear Jeff's thoughts and tips regarding these two mistakes. Copyright 2018 Wm Jeff Cowan…

Wantalease.com Data Show that SUVs and trucks will offer Attractive lease Deals for April, based on March Trends

Wantalease.com, the nation’s first online marketplace for new lease deals, reports the latest update on new lease offerings for the month of March, and forecasts new leasing trends for the month of April.  Several brands offered discounts on mid-size and large SUVs, as well as truck deals, while most smaller vehicles and regular-size cars maintained or increased…

POLL: According to a New Survey from Swapalease.com, Expecting Moms Most Likely opt for Mid-Size SUV’s with a More Trendy Style and Design

Swapalease.com, the nation’s largest car lease marketplace, today announced results of its “New and Expecting Moms” survey, where thousands of drivers across the country were asked about their preferences on vehicles for new moms.  

The majority of those polled 32% say mid-size SUV’s are the best vehicle type for expecting…

Black Book, a division of Hearst that provides industry-leading used vehicle valuation and residual value forecast solutions, released its Used Vehicle Retention Index for March showing that it fell -1.2% on the month registering 112.0 and down from 113.3 during February. The Index has now changed -0.9% over the last twelve months (113.0). Click here to obtain a copy of the…

Pre- and post-purchase analytics are the key to cracking the code for selling to your #1 buyer: women. Women are buying 45% of all vehicles today, which translates to 819 total vehicles per year at an average new car dealership. Yet most business leaders still don’t celebrate this market, nor do they undertake mining data to advertise and sell directly to…