Urbandale, IA—March 5, 2018—Flick Fusion today revealed the three biggest misconceptions that auto dealers have about video marketing. The three reasons auto dealers are not implementing video marketing strategies based on Flick Fusion’s internal research are: (1) videos are expensive, (2) videos are time consuming and (3) videos provide little to no marketing ROI or attribution.

“Video marketing is actually one of the…

Conference season is upon us and each business is competing with hundreds of others for attention. A strategy is needed, or your business simply ends up as part of the noise everyone fast-forwards through – media and attendees alike. So, how do you break through the “noise” barrier and actually get attention? Here are some tips:

1. Press Releases – While…

Distance learning has practically become possible for anyone who has a computer and internet connection. More and more people are accessing distance learning information thanks to the far outreaching power of the internet. People in remote areas now have the opportunity to obtain quality education thanks to the internet.

The tuition fee for an online distance learning…

When we think of writers, we tend to think of people who have a college degree in Journalism or who have taken many writing classes. Or maybe they are experts in something like nuclear fission, and can write articles explaining it better than anyone else. Actually, all you need is your own creativity!

This third kind of writer needs to have specific qualities. They need to have a strong streak of creativity, good writing skills, and the desire to be a good writer. Also, a thick skin…

This post will define what a college essay is and take you step by step on how to write a college essay.

Definition: Essay

An essay is short literary composition on a particular theme or subject, usually in prose or narrative form. It is important for one to know what is expected of him or her before writing an essay.

This article will contain information on writing a good college essay and the steps one is supposed to take while writing an essay.

Once you…

Is your dealership planning to implement a digital retailing solution this year? If so, you’re not alone. According to a 2017 study by Root & Associates and CDK Global, more than half of dealership management has expressed interest in a digital retailing solution for their website.

Now that more tools are becoming available, it…

This week marks the start of a new series! Jeff is discussing the most common mistakes that service advisors make. Over the next few weeks, he will discuss how to prevent those mistakes, why they can hurt your career, and how to combat them in order to maximize your success! Copyright 2018 Wm Jeff Cowan

Click here to watch!

Also available on iTunes, Stitcher, and GooglePlay. Please RATE and…

As an entrepreneur fired by the vision of a brilliant product or service, it is all too easy to neglect financial management and land up in a debt trap that swallows up the business. If you find managing multiple debts difficult, it may be worthwhile to take a look at debt consolidation loans. Here’s how you can choose the best one:

Look Around For the Best Deals

The loans market is extremely competitive and dynamic so you should not assume that you will get…

Life at a dealership is hectic. There are so many pieces moving simultaneously that it can seem as if you’re living in a real-life version of the classic video game “Frogger,” continuously ducking, dodging and weaving your way through the dealership -- just as everyone else is. Combine sales, service and customer activity, and that brings the risk to personal safety to a…

Assuming your dealership has a video marketing strategy in place and that you’re getting good results, you may be ready to take your video marketing to another level.

To quickly review, the fundamental basic blocks of a video marketing strategy include:

• Content. Start with what you sell…your inventory.  Next sell them on your…

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full…

It is my belief that these two questions need to be asked every time before leaving the customer to get a proposal from management.

Next to the last question to ask the customer before getting up to go for desk assistance:

“Is there any additional equipment you…

This week, Jeff discusses how tough it can be to say no to that movie night or that football game with friends, and replace it with training or preparing for your sales career. From personal stories to key steps, Jeff will show you how to stay focused and discipline yourself so you can live the life you deserve! Copyright 2018 Wm Jeff Cowan.

Click here to watch!

Also available on iTunes, Stitcher, and…

Occasionally, when creating a great customer experience a business will have to go above and beyond for its customers. These little WOW moments can easily take a repeat customer and make them loyal, or even take a loyal customer and make them into a brand advocate.

Author and thought-leader…

Leadership is Influence. .Nothing more nothing less. What will dare set your Dealership apart from the next . Dare to be different. Are you asking yourself the right questions ?. We often expect the solutions to come from external input yet we have the best answers internally within. After Sales Coach Training through specific structured conversations will help unlock yours and your Team's potential. Lets get back to Basics. What motivates my Team? What makes them connect to their roles?…

For many people, owning a car dealership sounds like an entrepreneurial dream come true. You are doing what you like and earning good money. Or are you?

Well, getting the operations off the ground is a daunting task. To make it happen, it’s not enough to have a deep passion for automobiles and take a loan. After all, the costs of launching and running a dealership can be measured in millions of…

One of the biggest financial challenges that many of us deal with today is debt. It takes forms such as student loans, automobile loans, credit card debt, mortgages, bank overdraft charges, payday loans and more. When your debt is too much, it can become very difficult to pay it all back. However, there is a solution which you can use. A debt consolidation loan is a method which you can useto get rid of all your debt in one fell swoop. Here is more about it.

What is a…

Joe: Sally Whitesell has spent more than two decades providing service advisor training in service departments across the country. Her professional training products have been utilized at dealerships by individuals, service teams, managers, and of course, at the corporate level. She is…