In the age of digital technologies, it is clear that customers demand more. What the customer wants must become a prerogative. Every store, every interactive kiosk, every car dealership. We all need to understand the power that digital signage has when it comes to improving the user experience.

Digital Signage Today recently published five…

DealerELITE members are invited to the 2017 Automotive Analytics & Attribution Summit (AAAS) in Boca Raton, November 8th, and 9th. As a member of this powerful online community, DE members have a special discount on tickets for the Summit. Please visit this page which is exclusively for DE members: …

Right from acquiring an appropriate one to getting a breathtaking deal, nothing is easy while purchasing a car. Little efforts for each one is necessary to justify the amount you paid. And buying a proper car that works for the protracted period primarily depends on a single factor which is, how reliable dealership you are consulting while proceeding with purchasing formalities.…

Any discussion on objections would have to start with a simple, yet profound, premise. …

Most dealers are bottom line performance individuals and start there when reviewing a financial statement. Parts Departments have some interesting considerations that should be understood when reviewing their financial performance. Many dealerships don’t utilize G&A accounting that separates General Management,…

Why should we focus on women? The facts may shock you!

There has been a lot written about the importance of catering to your female clientele. Unfortunately many dealerships don’t completely understand why this is so crucial to current, and more importantly, future business.

I’m a woman who has been working on service drives and developing…

Brady brings over 30 years of automotive and governmental experience to the firm, and will provide counsel on generational transitions and corporate planning.

Irvine, CA, September 5, 2017– Kerrigan Advisors, the leading buy/sell advisory firm to auto dealers in the US, today announced the appointment of Phil Brady as Senior Advisor to the firm. Brady will put his deep experience and extensive relationships in automotive retail to…

There are quite a few things that you should consider when it comes to purchasing a portable charger for a tablet. That’s mostly because they’re a larger device that has quite a few more aspects to them that require you to know more about what you need to look for when it comes picking a charger for your tablet. In general, tablets are larger smartphones and that means that they have much larger batteries resulting in higher power capacities for longer battery life. That said, when it does…

   So many trainers like to tell you when they started in the business, how great they were and how they single handedly saved a manufacturer from near ruin. Not my thing. I’m simply stating that I sold my first vehicle for a dealer in January of 1979 for the purpose of this article. What I’m sharing, I’ve participated in, witnessed or at least saw from a distance. In other words, I was there.

    As I got to be about 6 months into the sales end of the business, domestic dealers were…

Text messaging is taking over. No, this is not old news from the 1990s. It is 2017, and everybody is talking about texting. “Why, isn’t texting available for a long time and an old technology?”, one might ask. It is, but it is also the one that is currently flourishing. Stats show that in 2014 over 561 billion text messages were sent in one month. Only in one month!…

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After I closed my business of twenty five years on a successful note, I went on a quest to pursue the unique opportunities that I saw in my community and beyond.



Those who've read my resume are for the most part impressed by the diverse experiences contained within. The past has given me an edge when it comes to my personal as well as my professional life .…

One challenge in many dealerships is building an environment where teamwork thrives. Salespeople are focused on their own individual commissions, not the stores; technicians are focused on the billable hours they produce, not the departments; and F&I managers want their penetration and back-end gross to be high. Aside from management, there’s a simple reason to…