How to Find and Convert More Car Buyers with Digital Marketing

Most consumers today head to the internet to research their next car and the dealerships they will visit. And most dealerships have an online presence to connect with these consumers such as a website and a few social media sites. For most car shoppers, your online presence will be their first…

New patent covers “demand/price driver” engine that powers pricing and features analysis found in CarStory Market Reports; data provides dealers with in-demand selling points for every used vehicle on their lot and gives car buyers insights to make better, more informed decisions

Austin, Texas – October 18, 2016 – CarStory, the…

There’s a big push in our industry right now to bring as much of the car buying process online as possible. Startups are entering the space believing that consumers want this ability and automotive vendors of all sizes are creating products to facilitate that.

However, some dealers are afraid to adopt these solutions for fear of loss of control and decreased…

| by David Metter

“Just because it can be counted, doesn’t mean it counts,” said Tom O’Regan, CEO of Madison Logic in a recent IAB study. “As you rise up the…

Indian streets are the second biggest street arrange on the planet and comprise of roads, National highways and State roadways. The inconceivable systems of streets also have noticeable turnpikes; very much associated cloverleaf Interchange, flyover and waterway Road Bridge are lengthiest and major in India and also in Asia. In spite of being second…

Remember when airbags were a feature? Heck, remember when side airbags and even mp3 players were a feature?

Those days are gone; at least on the Swapalease.com marketplace.

The national online car leasing marketplace has reviewed its complete inventory of vehicles and decided certain features of yesterday are so common today (or irrelevant) that it will no longer include them as a searchable check box for visitors and members. Here is the complete list of…

Helion's expertise and scalability of services allows auto group to focus on core business and improve customer experience as it acquires four new dealerships

Timonium, MD – October 17th, 2016-- Helion Automotive Technologies announced today that New England based Balise Auto Group has enjoyed tremendous growth in the past four years, with…

It makes good sense to sell your rig at a certain point in its life, preferably before the vehicle runs into a state which is beyond repair. People often delay the sale fearing the scale of the undertaking, but the fear is often baseless. In fact, the process of selling an old RV is not as complicated as one thinks. All you need is to know the proven and time-tested tricks of the trade. And what tops the chart? Looks, of course. A clean and shiny motor home sells fast. Even if you have…

We lose sales every day because we have no Accountability Culture: We have lost accountability. To understand how that happened, and what to do about it, we have to look back.

We all romanticize the Rolex-wearing old-school salesman from “back in the day”: in the business for…

Instagram Has 58 Times More Engagement Per Follower Than Facebook from AutoAlert on…

In most dealerships a dispute inevitably arises between salespeople over a sold customer. Perhaps it’s because one salesperson initially assisted the customer and a second closed the deal and delivered the vehicle while the first was off for the day. And what happens when a customer visits multiple times and perhaps a third salesperson is involved?

Most…

Throughout the automotive industry, there are numerous methodologies in the advertising, marketing, and sales techniques hemisphere. However, in this vast market with tremendous competition, there are certain dealership “basics” which can be easily overlooked. These small details, which exist in the most successful dealerships, are often neglected and can result in a quite large downfall in the dealership’s reputation, and brand…

Currency trading is the buying and selling of currency on the foreign exchange (forex) market with the intent of making money. Currency trading is not for everyone as it carries a high level of risk. Before you begin currency trading, you need to understand your objectives, your risk tolerance and your level of experience. Once you have worked out where you stand, you can begin trading; however, it is important to realize that trading requires…

I bet that title got your attention. Imagine a world where automotive manufacturers prohibited dealerships from producing and publishing video content of any vehicles during dealership sales events. That would seem a little ridiculous, right? Social media can produce great results and lead to sales. However, if the manufacturer mandated that dealers couldn’t publish that…

When you're busy working on your computer, what do you do when you see a little pop-up message notifying you that it's time to download an update? If you're like most people, you click on "Try Again Later," or "Try Tonight." You don't want to be bothered with having to download and install software updates.…

This Week in Social Media

News for the Week of October 10

Facebook At Work Getting Ready to Launch

This is a communication and collaboration network tool that aims to make work just as addictive as social media. The belief is that employees will be engaged when using the product. A per-seating price model is…

You've probably heard the term "Doing good is good for business." Many studies support this statement. Companies that become involved in their communities and support good causes enjoy tangible benefits, including:

• Increased employee engagement, morale and…

Working retail in the auto industry can certainly be taxing. Salespeople work 60-70 hour weeks to make a paycheck. Sales managers do so while also having to manage the sales team, create multiple reports and handle a multitude of tasks -- and the service department is just as overloaded.

Not surprisingly, frequently the excuse, “there’s not enough time,”…

The Internet has infiltrated your classic Road to the Sale—did you know that?  Think about it this way:  Would you let your salespeople lot-drop dozens of UPs without a turn?  Would you let them yell at, confuse, or manhandle your shoppers on the lot?  Or, worse yet, would you let them ignore your shoppers?

Your website does this EVERY DAY.  Take a second to ask…