Inc. 5000-ranked automotive digital marketing company introduces industry’s first dealer-facing, real-time conquest data configurator as part of expanded 3 Birds ME™ marketing platform

Chapel Hill, N.C., April 2, 2016 - 3 Birds Marketing announced today that it will incorporate IHS Automotive predictive models into its enhanced and expanded 3 Birds…

C H A P T E R 2

Selling in the Greatest

Time of All

Last month, I had my very first Uber ride. I was doing some training in Little Rock, Arkansas, and that evening, a friend booked me an Uber ride to take me back to my hotel after a social gathering.

In a matter of minutes, a gentleman in a Prius pulled up. We exchanged pleasantries, and he told me about his job. He described himself as a tech nerd, and his job was making apps for cellular…

AUTOMOTIVE DIGEST BLOG

“TrueCar Seeks the “Truth” about Real Reason for Its Existence”

WHY TRUECAR IN THE FIRST PLACE?

TrueCar was founded on the premise that dealers were exploiting car shoppers on price.

TrueCar was to tell the “truth” about the “price” car shoppers would/should pay.

TrueCar was the great “White Knight” of car pricing for beleaguered car…

DealerELITE EXCLUSIVE:

Q&A with TrueCar CEO, Chip Perry

Q.  Why did you create the Dealer Pledge?

It was perfectly obvious right from the get go that we needed to do something very significant and very visible and…

Black Book, a division of Hearst Business Media that provides new- and used-vehicle valuation services and custom data licensing solutions, today announced a distribution agreement with ProMax which will help expand the footprint of the new Bullseye Prospecting turnkey platform for dealer marketing campaigns. 

Under the agreement, ProMax will market the Bullseye Prospecting platform to its network of auto dealers throughout the United States. Powered by data from Black Book, Bullseye…

Las Vegas, NV -- April 1st, 2016 -- Helion Technologies, a leading provider of information technology (IT) solutions for auto and truck dealers, announced today that it has added the Summit Truck Group to its list of clientele. The Summit Truck Group operates 33 commercial truck and bus dealerships in Arkansas, Kansas, Mississippi, Missouri, New Mexico, Oklahoma, Tennessee, and Texas. Helion was retained to manage the group's…

Change is the one constant thing in life and the car manufacturers are the avid followers of this concept. Every new year they come up with some new models and the previous ones slowly get outdated. Similarly, the Mercedes-Benz GLK is no more and it has been steadily replaced by the GLC with pretty good positive…

March 27, 2016

Our Pledge to Dealers

When I arrived at TrueCar in December, it was apparent to me that the biggest issue facing the company was the need to make TrueCar a more positive place for dealers to do business. Over the past decade, TrueCar has been successful in attracting car buyers, but its overall approach has alienated many…

The new RESQ app – powered by Gubagoo – gives dealerships unprecedented visibility and control into off-showroom sales conversations, including calls, texts and chats

West Palm Beach, FL – March 31, 2016 – Gubagoo today announced the launch of RESQ, a landmark new application that will change the way dealerships use…

 Call-to-appointment ratios rise to 30% and higher, far outpacing industry average of 8%, report early adopters of patented Sales Performance Management (SPM)

Westlake Village, CA – March 31st, 2016 – CallSource today launched its patented Sales Performance Management (SPM) system, the first end-to-end call…

As many Business owners and recruiters have found as they aim for hiring talent that contributes on a high level to their business, it is not often as simple as posting an ad and reviewing the first few candidates.

Recruiting, at its most effective, involves a level of direct advertisement so that the team in charge of hiring has a way of weeding out the candidates that don't meet the companies’ standards and to meet to the ones that will add value to a company.

Here are 3…

Over 15 million consumers have used reports to discover their perfect car directly on a dealer’s website

Austin, Texas – March 31st, 2016 – CarStory today announced that its Market Reports, which launched last year during NADA, are adopted by over 6,000 dealers, including over 50% of the Top 10…

New index from Kerrigan Advisors tracks the seven auto retail publics to identify and assess the drivers impacting changes in their valuations, with implications for both public and private auto retailers

Irvine, CA, March 31, 2016 – Kerrigan Advisors today announced the inaugural release of…

Featuring premium content library, predictive modeling & lifetime value analytics, and integrated content distribution to help progressive dealers maximize their marketing investment

Chapel Hill, N.C., March 31, 2016 - 3 Birds Marketing is proud to introduce its enhanced and expanded enterprise-level marketing and analytics platform at the 2016 NADA Convention & Expo. Built from the ground up to be fully and tightly integrated and to serve the needs of automotive…

Minding Your Business

 

One of the characteristics I’ve seen in some people is that they enjoy seeing other people struggle. It might be a person that they know is going through a divorce or financial concern and they feel the need to talk about it to others. At times this even affects a…

Early dealer results show 36% closing ratios, higher customer satisfaction and a 1- to 2-hour reduction in traditionally lengthy sales process

Foothill Ranch, CA – March 30, 2016 – eLEND Solutions™, today announced that its popular ID authentication program now instantly and automatically converts a driver’s license scan into a consumer consented soft pull credit pre-qualification application, without…

Consistency in Branding is Everything!

What does your brand say about your company? Is there a consistent look, feel or message that your customers see when they first interact with your business? Believe it or not, a strong brand can mean the difference between a sale and a missed opportunity.

On this week’s Think Tank Tuesday, I'm discussing what makes a strong brand and explains the steps you need to take to make sure your brand is engaging your customers…

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full…

Former VP of Product for Chrome charged with further innovating Vast and CarStory’s data and analytics offerings

Austin, TX, March 29, 2016 – Andrew Lumsden, the former Vice President of Product for Chrome, has joined Vast, as Vice President of Data Products, the Company announced today. Lumsden, an automotive data veteran who has lent his innovative vision…