All Blog Posts (12,628)

Fixed Ops Marketing Best Practices, Not Dirty Tricks | KPI Cafe Season 6 Episode 6

To round out our season, Reunion's own Chad Graves and Andrew Kocha join the KPI Cafe to discuss a wealth of topics regarding how dealerships can best market their fixed operations. They offer best-in-class tactics and strategies that will help you drive more qualified parts and service customers for ROs and revenue.…

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Added by Dane Saville on August 6, 2020 at 8:46am — No Comments

Online Sales Training For Today

As we move out of these crazy times it's so important to keep your mindset positive and have plans in place to thrive.



We are offering our 5 Part Sales Power Course completely FREE just click on the link - keep your skill set up and your mind focused.



Also feel free to share with your team! We will get through this!



Click on this link and enjoy the training https://theautoacademy.com.au/#signup…

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Added by Ian Parker on August 4, 2020 at 5:04pm — No Comments

Automation Let’s You Fly!

One of the most popular metaphors in business is how leaders are the pilots of their organizations: in the driver's seat, handling turbulence, and getting employees and customers to their destination. This is an easy metaphor to apply to automation, especially since aviation’s adoption of automation follows a similar path as it does with the automotive…

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Added by Steve Southin on August 4, 2020 at 10:07am — No Comments

Introducing Digital Dealer NOW, Education on Demand

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Added by DealerELITE on August 4, 2020 at 10:07am — No Comments

NEW ZIPDEAL TOOL FOR AUTO DEALERS STREAMLINES & MONETIZES GAP BETWEEN CUSTOMER “YES” AND F&I OFFICE

Creator Lindsay Automotive Realizes $800 Increase in PVR Profit and Up to 28% Increase in Protection Product Sales Using ZipDeal’s Personalized Customer-Driven Delivery Process

 

Columbus, OH – August 3, 2020ZipDeal, a streamlined, post-sale, pre-F&I vehicle delivery system for automotive dealers, launched today. Created by dealership owner Steve Lindsay, and helmed by industry veterans…

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Added by Chip King on August 3, 2020 at 10:26am — No Comments

How Does He Do It?

In our video series, Quality of Life, we’ve been learning more about Ali Reda. We’ve heard his goals for 2018, and the numbers that those goals produced. We also learned that breaking records has never been…

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Added by Damian Boudreaux on August 2, 2020 at 1:00pm — No Comments

Have You Ever Considered Using Shopstreaming? You Are Probably Already Doing It

Last year, U.S. e-commerce sales generated about $365.2 billion in revenue. With the COVID-19 pandemic resulting in changing shopping habits as nonessential businesses endure mandated closures, there is more incentive than ever to invest in growing…

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Added by Steve Southin on July 31, 2020 at 9:57am — No Comments

Facebook Advertising -- The Map is Not the Journey

Facebook advertising gives every business the ability to precisely target their advertising with exceptional knowledge of the consumer’s behavior.

Knowing the consumer by age, behavior, interests, and location helps you optimize the metrics that matter most. Even though it’s an exceptional platform, Facebook can be…

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Added by Jim Flint on July 30, 2020 at 10:26am — No Comments

Don't Practice...

Don’t Practice

That’s right, don’t practice…

Most sales people will practice in one place, and that’s on the lot with a customer.

That’s by far the absolute worse place to do any type of practice.

You should practice with other sales people and management.

You should be  SELLING with your…

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Added by Daniel Van Dyke on July 29, 2020 at 10:43am — No Comments

The Perils of Online Used Car Buying Services

These days, more channels are open for consumers to buy vehicles without leaving their homes. Whether that occurs through dealerships, independents, or online services, it is of concern, from a safety standpoint, that consumers know that their chosen vehicle is safe.

 

No consumer wants to spend thousands of dollars on a “lemon,” nor a vehicle…

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Added by Sean Reyes on July 29, 2020 at 9:56am — No Comments

How Automation is Already Helping Your Dealership (and Why You Should Investigate Other Ways) - Part 2

In my last blogI discussed how dealers have been using automation to manage internet lead processes. In this blog, I will take it one step further and explain how dealers are using an…

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Added by Steve Southin on July 28, 2020 at 12:30pm — No Comments

Discover the Details to Effectively Run a Fixed Operations Department | KPI Cafe Season 6 Episode 5

Ed Roberts, who leads the fixed operations for Bozard Ford Lincoln, joins the KPI Cafe to cover a host of topics that can help any dealership increase the efficiency and profitability of their fixed operations, but also leverage it to create a better culture and opportunities for your sales staff.…

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Added by Dane Saville on July 28, 2020 at 12:00pm — No Comments

A COVID-19 Story

I know that there are way too many stories like this in the auto industry. That's why I made it.

Added by DealerELITE on July 27, 2020 at 10:27pm — No Comments

Quality of Existence

Last week, we began a discussion about that 202 car month when Ali Reda broke the record for most cars Sold in a calendar month, surpassing the long-standing record of 173 cars. We skimmed the surface of Ali’s intentions for 2018 and we began our newest video series,…

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Added by Damian Boudreaux on July 26, 2020 at 1:00pm — No Comments

Video Ads for Facebook

Video is arguably the hottest medium on the Internet. Based on the most recent statistics, the average adult spends nearly one hour watching videos online every day. These users spend a great deal of time watching video content. These statistics make video the ideal tool for advertising on Facebook, and its sister platform…

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Added by Jim Flint on July 24, 2020 at 10:00am — No Comments

How Automation is Already Helping Your Dealership (and Why You Should Investigate Other Ways)

Sales and service processes have been modified and fine-tuned as long as sales and services have existed. Making a product or service accessible and appealing is what drives sales. These processes include many areas where repetition comes in to play and have been mostly managed manually.  As technology has improved, the ability to automate repetitive…

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Added by Steve Southin on July 24, 2020 at 9:58am — No Comments

This is Not What We Do…Right?

The average dealer leaves over $250,000 on the table each year for every 100 units sold per month. That’s right, a quarter-million dollars. Surprised? That’s what your dealership sacrifices when you don’t offer Environmental Protection Packages (EPP), also called paint & fabric packages, to 100% of customers 100% of the time. Consider these…

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Added by Chip King on July 23, 2020 at 10:35am — No Comments

Want More Out of Current Leads? Lean on Your CRM.

If your CRM helped you nurture customer relationships, could you transform more leads into loyal customers?

 

The short answer is “yes,” and here’s why:

 

  • Today, a great customer experience drives loyalty, not product and/or price.
  • Consumers expect personalized, relevant information to help them make the best purchasing decisions.
  • Self-educated consumers want a consultative experience, not a hard sell.

 …

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Added by Bill Wittenmyer on July 22, 2020 at 3:20pm — No Comments

Desperate Times, Desperate Measures and Trust

While traveling through Asia, Alexander the Great fell ill. Everyone was afraid to treat him, as they feared that, if they failed, they would be blamed for the King’s death. However, one physician was willing. While Alexander waited for the physician to prepare the medicine, he received a letter informing him that this physician was not to be trusted and…

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Added by Sean Reyes on July 22, 2020 at 11:40am — No Comments

One Small Step for the BDC. One Giant Leap for the Dealership. | KPI Cafe Season 6 Episode 4

In this episode of the KPI Cafe, Host Dane Saville is joined by Sarah Vantine to discuss the ways a dealership can truly leverage a BDC to effectively manage sales and service customers, breaking down the silos and delivering a smooth and consistent experience for the local market demand.…

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Added by Dane Saville on July 22, 2020 at 10:44am — No Comments

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