$5 million for a Super Bowl spot in 2019. That’s what the big brands are paying for huge visibility. There is arguably no better way to reach 100+ million people.

All in, there were 5 automotive OEM’s in the mix.  Audi delivered details…

Owning a recreational vehicle or RV provides sense of pride, freedom, excitement. It is one of the expensive possessions for an individual and provides an opportunity to go on some of the best roads across the country. It is the most desired vehicle for people who love to travel with comfort while feeling like home. Ownership of recreation vehicles such as motor homes, fifth-wheeler, travel trailer and more are considered to be one of the most expensive purchases. The recreational vehicle…

Buying a commercial vehicle is one of the biggest investments for an individual next to their home. These commercial vehicles are source of bread and butter to most of the owner but they often forget that this valuable possession can also be used while dealing with some financial emergencies.

Generally, when stuck in financial crisis which demands instant flow of cash, people often borrow from unauthorized sources…

A charcoal canister is an important part of the engine which absorbs the vapor of the fuel before it gets released in the outside environment by the emission system. It plays an integral role in keeping the environment clean and safe from the toxic carbon emissions as it redirects them back in the fuel tank. You must know when the right time is to replace a bad charcoal canister to make your engine function properly.

Here are 7 symptoms which may help you identify a bad charcoal…

Welcome back to our video series, Quality of Life!

Last week, we began to dive head first into Ali Reda’s sales process. We asked the question, “How does he do it?”, and you better believe there’s more to tell.

Ali explains to us in this week’s video that his process is based on relationship sales. It’s very…

-by Sally Whitesell for Dealer Service Magazine.

Never underestimate the importance of a professional greeting!

Nothing sets the tone for an exceptional service experience more than a warm welcome. I’m not just referring to your client’s experience, but also your advisor’s experience with each individual.

When we start off by making…

San Francisco is famous for fog. The city’s given a nickname to its fog - Karl. Karl the fog even has an Instagram account with 243k followers.

As I traveled back from the NADA Show 2019 held in San Francisco, I’m reminded that our industry resides in a fog of Digital…

As front-end margins continue their decline, dealers are more reliant than ever on fixed ops revenue. Fortunately, the opportunity to maximize service revenue has never been greater for dealerships.

In the last decade auto sales have boomed. Factory maintenance programs are driving more initial service visits. Increased CPO sales are creating…

This week, Jeff discusses a personal experience that demonstrates the gap in today's customer service world. He also covers what it should look like, how it is done, and what service to expect as a valued customer. Tune in and save, download, and subscribe! Copyright 2019 Wm Jeff Cowan

Website: Automotiveservicetraining.com

Click HERE to watch!…

In our newest video series, Quality of Life, we’ve been learning more about Ali Reda. We’ve heard his goals for 2018, and the numbers that those goals produced. We also learned that breaking records has never been his goal. Frank Lopes told us in last week’s broadcast that the real measurement - the gold of who Ali is - exists not just in the fact that he achieves these great numbers, but in how he does it. So this week, we’re going to dive in with Ali, and…

Every car owner who intends to sell his/her car in Dubai wants to get the highest price and quick sale. However, you need to take a few important aspects into account to make it possible. If you really want to get the maximum return out of your car, you must be careful and attentive during the selling process.

Here are the 7 best tips which…

In the car business money has always been used to motivate salespeople. The idea is that commissions are a big enough motivator to drive salespeople to do what they need to do in order to sell a car.

Today we have to question whether this method works on a new breed of salespeople. I'm not referring to…

It’s not a surprise that the words “OEM Procedures” cause a collision center manager to perk up these days. It’s been over a year since the epic Seebachan HONDA Fit lawsuit verdict and OEM Procedures are still at the tip of everyone’s tongue.

As an owner, fixed ops director, or department manager…

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full…

 Stronger Emphasis on Used Vehicle Sales Powers F&I Products

 Protective Asset Protection, a provider of F&I programs, services, and dealer-owned warranty company programs, announced today results of a recent survey it commissioned to gauge how dealers leveraged F&I programs and opportunities in 2018.

Protective commissioned the survey toward the end of December, 2018, and nearly 160 dealers took the online survey. The…

When you think about buying an RV, you must also know that if you don’t have the required knowledge and information, you can be in great trouble. As those who sell RV don’t look for your best interests, they want you to have as little knowledge as possible.

Here are 7 things mentioned with the purpose to enlighten you and ensure that you enjoy…

Driving In Romania? Find the most ideal car rental services: Here is the ultimate guide for you

Renting car services is one of the trending options which are helping lots of travelers to get the best experience while they travel.  However, renting a car service might be the best solution that you can get if you planning to drive on your own in Romania. Also, it’s the ideal way to visit different sides of the cities and explore all you want as compared to depending on…

Albany, N.Y. – January 26, 2018 – Auto/Mate Dealership Systems announced today it has successfully completed all dealership management system (DMS) integrations with Jaguar Land Rover's (JLR) dealer communications platform. The interfaces allow JLR franchise dealerships to expedite critical transaction processes to and from the manufacturer, while significantly reducing data errors.

"These integrations streamline OEM communications and will save JLR dealers…

service@home™ extends service department access to meet the demands of today’s busy customers

LONG BEACH, Calif.,-- January 24, 2019 -- -- myKaarma, software that helps dealerships communicate better with their customers at every stage of the service process, right from check-in through to payment, today announced the…

 ADOT and DPS collaborate to ensure technology is safe

PHOENIX– January 24, 2019 – Technology buffs have a new Arizona license plate option available to them with the introduction of electronic digital plates. 

For over a year, the Arizona Department of Transportation has tested this technology on a limited number of its fleet vehicles throughout the state to determine operational capabilities and endurance under multiple weather…