Speaking as someone that has been on both sides of the car business, referring to retail and remarketing I have to say that I am continuously amazed.  I get to speak to used car managers, general managers, dealer principles, wholesalers and rewholesalers on a daily basis in several states.  What I have become aware of is the amount of effort, money and training that is expended in the new car environment to increase profits.  How can we get more gross in the front…

Selling slumps. We've all been in this train wreck before. You miss an important sale. You have a series of bad days. You can't sell to your potential. You can't seem to extricate yourself from its deadly grip. You're in a sales slump.



Let's take a…

Automotive advertising agencies are overwhelmed by demands from their auto dealer clients to provide more with less.  Philip Zelinger, the President of Ad Agency Online, L.L.C. and the host of their automotive advertising resource / networking portal http://AdAgencyOnline.Net, recently interviewed James Crouse, the CEO of CloudOne, on his blog talk radio show…

Philip Zelinger, the President of Ad Agency Online, L.L.C. and the host of the automotive advertising resource / networking portal http://AdAgencyOnline.Net, will be interviewing three principals from eVBDS, (Electric Vehicle Business Development Strategies), -- George Stellweg, Forest Williams and Carlos De La Guardia -- on his blog talk radio show Automotive Advertising Experts.  The group of auto industry insiders will be discussing the many…

Running an Ethical PPC Campaign for Your Dealership

Recently, we were searching one of our dealership clients (Bill Rapp Superstore) in Google and found that a competitor, Nemith Nissan, is bidding on their dealership's name in search. So when we typed in "Bill Rapp Nissan," a pay-per-click ad showed up saying "Bill Rapp Nissan-we beat their price." Further investigation showed that…

eCarList opens access to its award-winning iPhone app to all automotive dealers; provides free TrueTarget Mobile service to all Carfax subscribing dealers

DALLAS and CENTREVILLE, Va., Jan. 19, 2011 -- eCarList, one of the fastest-growing automotive software companies, has teamed with Carfax to provide free access to eCarList's innovative TrueTarget…

But I could discover throughout my held trainings and seminars that we as dealers very rarely know about the motives of consumers, why they are following us or a brand – why do they like us. What make fans and followers click?

A recent conducted research of Co-Tweet and ExactTarget came closer to provide an answer. The following motives and answers will possibly help dealerships to adjust their engagement level on Social Media Networks. It will help us further in creating new…

I just got back from a 20 Group meeting and the more I speak to dealer principals the more I am excited about being in the automotive industry. I am very excited about helping dealer principals lead their business in digital marketing and social media strategies. That's right. Dealer principals as…

Fellow DealerEliter's,

It has been great being a party of the community and sharing ideas and thoughts. We had some amazing results when we did our Case Study right here on DealerElite with Reno Toyota.  They were able to increase their website leads by 100% by adding Car Chat 24: Reno Toyota Case Study Numbers

If…

Are there any dealers out there having success with Autotrader.com's New Car Premium Solution?

Huge “Thank You” to Scott "Deuce" Wallace

and MetalHeadRadio.com for the awesome computer graphics arts they produced…

Mays Landing, NJ, January 17th, 2011:  AutoMax in it’s never ending desire to meet the ever evolving needs of its clients has partnered with the one of the top fixed operations companies in the world, AutoPro.

What this means is that each of AutoMax’s clients has the opportunity, without having to spend time…

Event Planning to Drive Traffic to Your Dealership

Overwhelmed with the prospect of planning an event at your car dealership? You know that you want to get people from your community to come out. But you're not sure about how you'll go about all the work involved in organizing everything from finding food vendors to sending out fliers.

That's when you should sit down and figure out…