Greetings,   

Are you making sure that your Service Advisors and Technicians are maximizing their hours every day? I only ask because, if you are not what is the forty hours a week really worth?

Those forty hours may only be worth thirty to thirty five hours every week...Make sure that you are maximizing the hours…

2013 was dubbed the "Year Of The Lease", which means 2014 might be known for the "Year Of The Lease Pull Ahead". What is a lease pull ahead program and how might it impact the automotive industry?

Scot Hall, Executive Vice President of Swapalease.com, offers the following insight.



Lease pull ahead programs are used by manufacturers and dealers to entice lease drivers into turning in their leases early in order to “re-lease” another vehicle. It’s a forgiveness opportunity on…

CHAPEL HILL, N.C. – January 21, 2014 – 3 Birds, the automotive industry's only demand generation and customer retention platform and services provider, announces the launch of their redesigned company website  (http://www.3birdsmarketing.com) built on its own responsive website platform.  The new website combines clean, mobile first design elements with responsive website architecture for device optimized presentation on PCs,…

The Maverick. Procrastinator. Complacent. Do any of these seem like they describe you, or others at your dealership? Find out how different personalities can affect your business and the way to ensure success. That's this week on Think Tank Tuesday.

DMEa Mobile Rewards offers ready-made program designed to drive showroom and service traffic; includes geo-fencing to reach consumers with relevant offers and coupons at a place and time where they can take action

Daytona Beach, FL – January 21, 2014 – DMEautomotive (DMEa), the science-inspired, results-based automotive marketing leader, today launched DMEautomotive Mobile Rewards, a mobile…

Oftentimes, businesses adopt a rewards program to thank their frequent customers and to encourage and increase the likelihood that they will return. While these are both excellent reasons to have a rewards program, a business must carefully consider how to structure the program and what to offer to not only promote engagement with their customer, but to also create…

ELEAD1ONE has integrated reporting metrics from their proprietary marketing solutions into the Automotive Industry’s leading vendor neutral tracking platform for dealership executives; ROI-BOT™ 

Eatontown, NJ, January 21, 2014 –ELEAD1ONE, a marketplace leader of automotive virtual BDC, CRM and retail solutions, today announced that they have integrated their performance reports…

As much of the nation is faced with another massive weather event that threatens to close commerce, many auto dealership staff members are staying home because the doors are shut at the store due to the storm or to care for children who can’t go to closed schools. So if your BDC or sales staff isn't at their desks, are they responding to…

 It’s ready to help you.. as quickly as today!  You can now have instant access to over 20,000 cars and trucks.  No Auction fees, no buy fees and no “no sale” fees either…. With the same quality assurance offered by your local auction.

How about buy bids?  Would you like it if you could get a buy bid from several hundred buyers without picking up the…

Here is the latest used car market valuation report from Ricky Beggs and Black Book. The New Year is now in full swing. A non-SEC team has finally been named college football’s national champion. Now we are just a couple of…

Between celebrating the holidays with family and friends, and gearing up for the tax season, we are excited and fully primed for the upcoming National Automobile Dealers Association (NADA) Convention & Expo to be held in New Orleans, January 24-27, 2014. We are looking forward to having the opportunity to demonstrate Bass Events USA as a powerhouse of Direct Mail solutions for you, the…

ALBANY, N.Y. – January 20th, 2014 – Auto/Mate Dealership Systems (http://www.automate.com) today introduced a multi-point inspection feature for its mobile service solution, tailored to work on windows-based tablets. With multi-point inspection, service advisors can use tablets to greet the customer, conduct a vehicle inspection, identify potential maintenance items and complete the service write-up process all 'on the go.' Auto dealer fixed ops…

On January 22 at 3:00PM, Potratz – a full service automotive marketing agency– is set to launch its latest web series, Digital Marketing Dialogue. The series will feature live discussions on best practices associated with all aspects of digital marketing. Sarah…

On August 28, 1963 in front of Lincoln Memorial in Washington D.C., Martin Luther King Jr. delivered a speech that became a pivotal turning point in U.S. history.  What made Dr. King’s dream a reality was his literally devotion to being in action.  He acted despite adversity, ridicule and criticism.  His thoughts and opinions were not popular and were considered not acceptable at the time.  What would…

I am sharing this week’s sales call with you because I believe that everybody should hear this, at least have the chance to listen to this call one time. This call will change the way you think about management. 



Click the link below to view Thursday's call. Do not forget to join us next Thursday is part two of the truth. If you listen to one sales call this is it. You do not want to be the one persion that missed out on this…

Streamline Your Sales Process





To sell smarter you need to eliminate all those things that waste your and your customer's  time. How can you work more efficiently? Try steering clear of these time-wasters:

Dealing with people who can't make the buying decision.

You should treat everyone with the same professional respect. However, find out early if this person is the decision maker. Don't be afraid to ask who the…

Dealer Authority, an automotive digital marketing firm, named Tyson Madliger as its first chief executive officer. He will be joining JD Rucker who founded the company in November, 2013.

Orange County, CA (PRWEB) January 15,…