Imagine a customer that is in for a routine oil change at your dealership. As part of the complimentary inspection your store provides, it is discovered that the vehicle’s brake pads are severely worn and it would be unsafe to continue driving the vehicle much longer without replacement.  The service advisor brings this to the customer’s attention. Rather than making the…

http://www.GoogleopolyBook.com ;

Win The Game Of Googleopoly Book Signing At Barnes & Noble 5th Avenue NYC February 4th

This is BEYOND HUGE NEWS! It is official, "Win The Game Of Googleopoly" will be featured in the store front (BIG POSTER of my book) of the #1 (LARGEST)…

There’s no shortage of opportunities for businesses to reach out to clients. Tools like email, social media, guerilla marketing and viral videos all rest at your disposal.

Yet all these devices don’t automatically make your marketing more efficient. A poorly worded or offensive Tweet tarnishes months of goodwill.  Sending out too many emails makes people search for the “unsubscribe” link.

“A monthly newsletter about your products engages readers while inviting…

Below are some stats from a recent survey you might find interesting from a December online Swapalease.com survey that was presented to 2,500 people across U.S. and Canada.



54.8% of men said they do not look forward to environments where negotiation takes place (66.7% of women).

However, while 32.5% of men said TV shows like Pawn Stars, Storage Wars and American Pickers have made them better negotiators, 78.2% of women said the…

"Just one thing"  

What is the one thing that your dealership cannot live without? The customer! 

Your team needs to focus primarily on how they handle your customers. After all the customer is the…

When considering the successful use of social media by a business, the first thing that pops into many people’s minds is quantity. Not necessarily quantity of posts, but how big their audience is. Many judge social media success by the number of fans they have on Facebook, or followers on Twitter. If that number is large and/or growing, they feel as if their efforts are a…

How do you increase sales as a salesperson? On this week's Think Tank Tuesday, I explain that if you're in sales, you better be charming. I'll cover the four steps you need to follow in order to be interpreted as personable instead of creepy.

Every year around this time we start to get calls from clients who to realize the targets and related goals they set in place for 2015 are missing one essential element...the HOW they are going to accomplish their goals and projections.…

New Driver Connect mobile app enhancements make customer loyalty points easily available to “on-the-go” dealership customer; attacks increasing service interval with program proven to increase retention

DAYTONA BEACH, Fla. – January 13, 2015 – DMEautomotive (DMEa) today launched Mobile Loyalty, a new mobile app-enabled customer loyalty program targeting today’s “always-on” customer, designed to help dealerships capture greater…

New Study of Over 200 US Dealerships, by Prospect Vision, Reveals Direct Mail Campaigns Deliver Dramatic Conversions/ROI; In-Equity Customers are Ready-to-Buy and Their Trade-ins Sell Faster

Hickory, North Carolina - January 13, 2015 – A comprehensive study of 200 US dealerships has revealed that old-fashioned postal mail, when used strategically, still packs a punch, delivering much stronger results than other marketing…

Having an online presence in the present day is great for your business especially in the auto dealership industry. This is because now more than ever people want to do most things from the comfort of their homes and offices and at the same time there are plenty of financial institutions that have been set up to cater for online transactions. However, simply having a website…

Do you have chat on your website or are you considering it? Either way, this is a…

Welcome to this week's used car market report, with insights from Black book. The overall market activity and market movement that so non-traditionally trended in November and the non-holiday weeks of December have mostly carried over into the first two weeks of January. The trend that has continued is the steady and consistent fall in gas prices at the pump. Now at $2.21 a gallon, down…

FOR IMMEDIATE RELEASE

ALBANY, N.Y. – January 12th, 2014 – Auto/Mate Dealership Systems (http://www.automate.com) today introduced Rev/Mate, an online service scheduling and menu building solution for auto dealers. Rev/Mate will be rolled out in the Automotive Productivity Management Suite (AMPS) Fixed Ops/Mate module in 2015. Rev/Mate is designed for service departments to maximize customer pay revenue while creating a…

Video Review of the 2015 GMC Canyon.

Shopping for the all new 2015 GMC Canyon? The sales team at…

The Seven Most Important Words in Closing

By David Lewis

Whether you are a Salesperson or Sales Manager, your main goal is to close sales.  Everything we do up to that point is all just set-up and preparation, yet so many of us fail when it comes to this final step.  In actuality, we fail approximately 75% of time.   You may ask how I came up with that…

In the world of automotive retail, dealerships are always searching for ways to increase leads. Whether they choose to pursue that goal through third-party lead providers, increase page rankings through better SEO, or various other ways, if there is a customer in their market who wants to buy a car, dealers want an opportunity to earn their business.

When a…

Who failed who?

Well it is the first of the year again and there is the normal flood of help wanted ads for GM’s and GSM’s and recruiters looking the next big thing for the same for dealers year after year across the country. The sad thing is that is normally it is the same dealers or dealer groups that are always looking for that certain man or woman that can…

 Have you ever noticed that all head football coaches seem to say the same thing at a press conference? When boiled down, they invariably say something like "They're a good team; we have our work cutout for us; we'll be ready to play."  That's it! It makes you wonder why there are press conferences anyway-they give no insight into the challenges,…