Amazon and Google are engaged in a war. Both produce proprietary hardware that consumers can purchase and use to access content through…

This week, Jeff discusses closing ratios AND why it's so important! Your minimum closing ratio should and can be at least 70%! He discusses time frames to reach that goal and the simple reasons as to why and HOW it's possible! Copyright 2018 Wm. Jeff Cowan

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Also available on iTunes, GooglePlay, and Stitcher. …

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Far too frequently those in charge of dealership marketing decisions rely on one of two things: peer conversations/feedback, or data from a vendor showing results from a comparable dealership.…

Today, when customer experience matters the most, and when the customer is always right, car dealerships need to make customer service their priority. If the customer is not satisfied, you are doing it wrong.

Here is what Forrester analyst Kate Leggett suggests to employ a smart…

Every business has only one objective: reaching customers and obtaining their attention. This can be easily achieved if you satisfy the needs of your customers. Give them what they want, and they will turn from potential into your customers. If you are still hesitant about boosting customer experience at your dealership in…

Finance round led by Australian-based ACK Group; former Emotient CEO, Ken Denman, and former R.L. Polk CEO, Stephen Polk, join Board of Directors

Foster City, CA – January 10, 2018 – Reviver Auto, creator of the RPlate™, the world’s first digital license plate, has closed an $11.1 million funding round led by Australian-based ACK Group, with participation from WRV and a…

There can be no arguing that most dealerships operate in silos. Typically, four exist: New Car Sales, Used Car Sales, Service and Finance. These four departments usually work independently of each other, each with its own revenue and volume goals, yet…

Repeat repairs, similar repairs, or ineffective 1^st repairs seem to be the biggest driver in causing trend report problems. Not only is it a trend issue but it affects the customer's satisfaction as well. And if you have this issue in warranty you also have it in customer pay. No customer likes to come back for the same issue. It is…

One of the most frustrating things for marketers and public relations professionals is that companies tend to be so focused on producing sales, and/or marketing to prospective clients, that they become a bit like horses with blinders on -- focused on the single carrot in front of them – namely, customer acquisition.

Don’t misunderstand me; whether you’re a…

The moment you notice something may be going wrong the very first thought that comes into your mind might be “what now.” Many people I know have the expectation that their life is just going to be full of problems no matter what they do. In a way, with this mentality, it justifies their life being miserable. The truth is this attitude…

This week, Jeff discusses the 6 steps to closing the sale! Sometimes we study our product or service effortlessly, train consistently, build rapport, and still can't close the sale! This podcast will give you simple steps and tips to closing the sale, every time.

Click here to watch now!

Also available on iTunes, Stitcher, and GooglePlay.…

New data from SpringboardAuto reveals that consumer likelihood to provide the dealer a 5-star rating increases by 133% and the percentage stating they would return to the dealer for future service visits nearly doubles when financing is completed online; 86% surveyed prefer to finance online before going to dealership

Irvine, CA –…

If you work in a dealership, my bet is that you are either celebrating because you exceeded your goals, are breathing a sigh of relief that you met them, or are extremely nervous because you didn’t.

This time of year is generally crammed with reports, RDRs, OEM face downs and…

ALBANY, N.Y. – Jan 8, 2018 – Auto/Mate Dealership Systems (http://www.automate.com) will present a free Automotive News PowerTRAINING webinar titled “Turnover Costs Dealerships Billions: How to Retain Your Best Employees.” The webinar is scheduled for Tuesday, Jan. 23 at 2 p.m. EST.  

"Your top-performing employees are the most valuable assets in your dealership. Yet, dealerships are still experiencing a sales…