We’re millennials, and we have the world at our fingertips, quite literally. We’re not great at waiting for anything, and if we don’t have to, we won’t. We like to keep our options open, and we’re not afraid to explore new brands, updated styles, and fresh trends; and we’ll always find what works best for us.  We love to be involved, and we love to be…

Dec 23 was a sad day, indeed. A young man driving a 2001 Honda Accord was killed in an accident when his recalled Takata airbag shattered and he was fatally injured. Honda had previously made two attempts to contact and inform the original…

Who are You Speaking To? 

Internet users, marketers, and the consumer industry are overwhelmed when it comes to the number of social media platforms available to them today.  There is a seemingly endless number of outlets and websites consumers visit to interact and get their information, and it’s important for dealerships to know who they’re…

Behind every screen, device, or smartphone in today’s consumer economy resides something that has perhaps gotten lost in the unstoppable avalanche of digital noise. Are we as an industry starting to focus too much on the device, and not enough on the person behind it? All we hear today is ways we can target better on mobile and that we need to use…

Competition for air travel is fierce. Especially when it comes to wooing business travelers. An interesting fact that recently came to light is that the most desirable customers are not necessarily those that have flown the most miles. Airlines have realized this and have changed how rewards and statuses are earned. You see, flying longer distances doesn’t necessarily equate…

News for the Week of 1.6 

Pinterest Privacy Policy

Pinterest recently updated its privacy policy in order to make the user experience feel more personalized and be more useful.  Users can now connect their Pinterest accounts to different apps to Pin…

The Most Important Thing



The most important thing in our business today isn’t even a thing. It’s the person we call the customer that pays the bills. Surely your dealership would treat that customer who is without a doubt the most important person incredibly well, correct? Go back in your…

New Years is more than just a time for personal resolutions; for your business it's a perfect time to commit and stick to resolutions to make 2016 your best year ever.

If you've been procrastinating on your digital marketing, I won't shame you. Instead, I'll present you with some of the best advice that you can use to kick…

As a dealership owner and manager you spend a significant amount of time focused on the number of cars sold and gross profit this month. Many financial reports and statements are based on monthly calculations of gross vs expenses, so if you are spending money on advertising this month you need to produce results this month. Direct response advertising is designed to do just that; spend the money today to produce results today. A direct response campaign motivates the viewer to take an action…

We all love this industry and what it can, and has done, for our families, friends, country and our local communities. But, I fear that if we do not stop and take a serious look at where we are as far as operations and culture in our stores today, our future generations may be in jeopardy.

With the massive shift in the way businesses are being built today, it…

Even though the airless tire concept has been around since 2005, it was only in early 2015 that they have been made available to the public consumer. Tire giant Michelin was the pioneers of this concept, and Hankook recently announced that their airless tires should “hit the market very, very soon.”…

Most of the time, businesses wrongfully perceive the concept of creating a “Personal Brand at Work” to be self-serving for the employee and not having any form of positive outcome for the business. But the reality is there is no downside to having employees who are positively representing themselves to the world around them. When the words “personal brand” are brought up, characteristics such as self-awareness, willingness to improve themselves, and presenting themselves in a fun and…

Or Will It? Find Out Now!

When someone asks about marketing automation or inbound marketing, sometimes the best way to explain it is just to show them.

What you will get in this episode:

• A firsthand look at how it works
• How we build strategies using this technology
• Successful campaigns we have implemented

Learn more by watching the video below and get our marketing automation and inbound secrets on…

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full…

Most, yes most websites today are really not optimized for conversions. Is Yours?  It is a New Year, New Opportunities, New Attitude so let's make some changes by adapting. More is less today. Floating Chats, Redirects, multiple pop ups etc. Really! Too many clicks to convert. When you’re online how many clicks before you exit or bounce because it's too hard to find what our looking for? After 16 years in retail myself when I was approached by Vendors there was two questions I wanted to…

Today, technology must create a customer journey that allows a consumer to buy online, or start online, and pick up right where they left off in the showroom. The technology exists to accomplish this. Proof of that is right in front of our eyes in the Carvanas, Beepis, Vrooms and other such companies. They’re already leveraging technology to take sales away from dealers.…

About to really date myself with this blog but considering it was before most folks in the industry were around I hope you will find it interesting.

Let me take you back to the automotive industry in the mid 1970’s. It was the dawning of the use of technology in the dealership. Dealerships at that time were primarily single point domestic…

Hey Everyone, Happy New Year!

Just Bolt-Ons - Just letting you know about a new Performance Auto Parts business catered to working with both consumers and auto dealers to provide them all the performance parts that they may want. Whether it's as simple as an exhaust setup, cold air intake, or a supercharger/turbo upgrade. 

We are…