I have written extensively in the past two years about conquest email campaigns and have warned dealers that most companies offering these services generate highly suspicious worthless traffic.

Most conquest campaigns generate website traffic that does not act like a consumer, does not asks questions like a consumer or researches vehicles like the other…

While the struggle to decrease unrepaired recall vehicles on the road continues, new business models…

-by Sally Whitesell for AutoSuccess Service Magazine

You know from Part 1 that women are crucial to your business. So are you making women a top priority?

If you meet the expectations of women you will exceed the expectations of…

Do you have numbers or goals that you can't seem to reach? You do all the training, all the role plays, all the walk-arounds, but can't seem to get there? Why? Don't be afraid to hold your people accountable! This week, Jeff discusses accountability and the best steps to maintaining consistency with your entire staff. Copyright 2017 Wm. Jeff Cowan

Click here to watch!…

If you backtrack through the history of advertising and marketing, you’ll find it’s always been about pushing the message to the consumer. In the old days radio and television were the dominant media and consumers had little choice but to watch and listen.…

Gross profit is critical to the bottom line and warranty parts and labor reduce our results. The cost of training, equipment, special tools, and labor continue to rise making profit a challenge for dealerships. Our new Margin Plus program can get your dealership additional gross profit to offset the challenges. Let’s see what you are leaving on the…

 Your Customers come into your Service Department, once, twice or possibly three times a year, (if they drive a lot of miles!)

It's your ONLY OPPORTUNITY to get face to face with them! 

Let me repeat that...

IT'S THE ONLY OPPORTUNITY YOU MUST GET FACE TO FACE WITH…

This week, Jeff discusses steps for making 2018 your most successful year yet! These steps will help you maximize your potential, repeat your biggest successes, and grow exponentially! Copyright 2017 Wm. Jeff Cowan

Click here to watch now! Also available on iTunes, GooglePlay, & Stitcher. …