January 2013 Blog Posts (174)

Mercedes-Benz Berlin Fashion Week Kicks Off In True Mercedes Style

The Berlin Mercedes-Benz Fashion Week is fashionably under way, beginning on 15 January and running all the way through 18 January.

Berlin Mercedes-Benz Fashion Week

The Berlin Mercedes-Benz Fashion shows began at 10:00 am on Monday with Hien Le on the runway, best known for his fashions that focus on simplicity, style and quality, three factors that the new…
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Added by David on January 18, 2013 at 10:20am — No Comments

New Mercedes A Class Arrives at Mercedes-Benz Dealers

The New Mercedes A Class represents a bold new step in the evolution of Mercedes vehicles, offering environmental and economic sensibilities while maintaining all of the quintessential qualities expected of a Mercedes. Not only does the new A-Class provide striking styling with just the right amount of aggressiveness, courtesy of its twin louvered radiator grille and sweeping lines, but it also provides…

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Added by David on January 18, 2013 at 10:18am — No Comments

New Mercedes CLA-Class Arrives Summer 2013 at Mercedes-Benz dealers

cla-class-banner

 

The New Mercedes CLA is the latest addition to the luxury automaker’s extensive line-up and made a stunning entrance at the Mercedes-Benz Berlin Fashion Week.

 

Passionate Design and Engineering

 

Based on the Concept Style Coupe shown during 2012, the new CLA-Class serves as a junior model of sorts to the…

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Added by David on January 18, 2013 at 10:15am — No Comments

Facebook Is Not A Marketing Platform. It's A Marketing Tool.

Facebook

Semantics. That's what many will say. They'll tell about how trying to define the difference between being a marketing platform and being a marketing tool is pointless.

Others will say it's much more of a platform for marketing than it is a tool. They'll say that it's the community and the venue that offer the benefit and trying to corner…

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Added by JD Rucker on January 18, 2013 at 6:00am — No Comments

The Impact That True Leaders Have On Each Of Us Is Long Lasting

I had an article published in the January issue of Dealer Marketing Magazine which has generated several emails, phone calls and text messages to me by dealerELITE members.  I thought it would be appropriate to post the original, unedited version of the article I wrote, which was cut down quite a bit to fit in the space allocated by the magazine. So here it is, a story about a leader in the auto industry who had a big and lasting impact on me when I was in my early…

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Added by Ralph Paglia on January 18, 2013 at 3:00am — No Comments

Don't Try, Be Deliberate

Mary Kay Ash said, “There are three types of people in this world: those who make things happen, those who watch things happen, and those who wonder what happened.” Today, you are standing in the hallway of Life; one hand is pulling the door of yesteryear,…

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Added by Marsh Buice on January 17, 2013 at 12:58pm — 11 Comments

From the NCM Institute Blog: Will You Stay the Course or Do Something New in Used this Year? by Robin Cunningham

Are going to be able to sustain the momentum you established in your used vehicle departments in 2012? Or perhaps your used vehicle department performance wasn’t so good, and you’re promising to do better in 2013?

At NCMi we just finished a record year in terms of the number of classes we taught and the amount of dealership personnel we were able to help educate to better understand the true workings of their…

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Added by Garry House on January 17, 2013 at 12:01pm — No Comments

Project Atlantis. The return of the Auto Dealership to Customer Service Retail.

Imagine your store without salespeople. Well Kind of. This is the direction I feel like Car Dealerships are heading and honestly I believe it’s the best thing that could happen to an industry that has been decimated with negative press and the barbaric sales tactics that drove that press. In the information age it’s not necessary to go to those dealers anymore. Reviews tell you who they are. The internet provides you the information and pricing you need to make informed decisions without…

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Added by Emil Whittle on January 17, 2013 at 12:00pm — No Comments

Facebook's New Graph Search Tool, Google Competition?

When it comes to Marketing with Twitter and Facebook, nothing is more important than the knowledge of how users interact with those services. Twitter hasn’t been making many major changes, but Facebook is constantly implementing new things and letting…

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Added by Timothy Martell on January 17, 2013 at 11:41am — No Comments

Branding versus Marketing on Facebook

Facebook Logo

First and foremost, it’s important to understand that Facebook (and social media in general) is a communication tool. It’s a way for businesses to connect with customers and a safe venue through which customers and potential customers can interact with your business.

With that said, let’s look at the other two primary…

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Added by JD Rucker on January 17, 2013 at 6:00am — No Comments

Facebook's Graph Search Impact on Automotive Digital Marketing

After much anticipation, Facebook announced the incorporation of a new search feature into the popular social media platform yesterday.  Graph Search utilizes the information users have been sharing on Facebook and allows you to search with it.

While Facebook’s platform already includes the ability to perform web searches, Graph Search allows you to find more of what you want through your friends and connections. Every search provides individual results catered to only you.…

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Added by Kathleen Perley on January 16, 2013 at 3:55pm — No Comments

Java Exploit puts Dealers at Risk: Is your Dealership vulnerable?

Computer attacks continue to make headlines and dealership executives are left asking if their systems are sufficiently protected. In 2011 the FTC demonstrated its willingness to impose severe penalties on dealerships who fail to protect customer financial data. On January 11 the US Department of Homeland Security warned computer users to disable Java to protect agains a serious security exploit. The Java attack can redirect the unsuspecting computer user to a malicious, data…

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Added by Erik Nachbahr, CISSP on January 16, 2013 at 3:32pm — No Comments

Automotive Sales Training - Bridging the Sales Gap in the Internet Process

It seems like every week there is a new digital or Internet conference. Information is flowing and being digested at a pace never seen before in history. To go along with all the new information, there seems to be matching software, programs and gadgets that are supposed to streamline, make sense of and monetize all the information and change. Unfortunately, none of those programs or gadgets is the real answer to making money in today’s marketplace.

 

Every one of those new…

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Added by Mark Tewart on January 16, 2013 at 11:00am — No Comments

Beware of Self-Appointed Social Media Gurus, Ninjas, and Evangelists

Ninja

A recent study by AdAge, which has been tracking such things since 2009, shows that there are over 180,000 people on Twitter who claim to…

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Added by JD Rucker on January 16, 2013 at 6:00am — No Comments

NADA 2013 Workshop Provides Dealers with Gameplan for Accessories Sales Success

“Accessories Success Gameplan” presented by auto industry veteran and expert Sidney Haider provides dealers with an easy process to generate an additional $500 per copy

 

San Francisco, CA – January 15, 2013 – izmocars (www.izmocars.com) today announced that Sidney Haider, president of the Company’s AddOnAuto (AOA) division, has been selected by the National Automobile Dealer…

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Added by Crystal Hartwell on January 15, 2013 at 6:36pm — No Comments

Rudiments from Pinterest

We haven’t talked about Pinterest on the blog for awhile, so we wanted to revisit the budding social network. Recently they’ve made some pretty major moves by cutting out fake users and allowing business accounts to authenticate themselves, and they just keep progressing into “necessary for …

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Added by Timothy Martell on January 15, 2013 at 1:36pm — No Comments

How to Respond to Negative Reviews

We’ve all come across it, a negative review. It’s almost like a scarlet letter. You know it’s around but you really don’t want to address it. That’s probably the worse thing you could do, so the question remains--how do you respond to a negative review?







  1. Find out their story
    1. Take…
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Added by Ketty Colom on January 15, 2013 at 10:35am — No Comments

From the NCM Institute Blog: Earn the Right to Authentic Self-Esteem by Dave Anderson

Today's Up To Speed article is contributed by Dave Anderson, president of Dave Anderson's Learn to Lead, an international sales and leadership training and consulting company. Prior to beginning Learn To Lead, Dave enjoyed an extensive and successful career in the…

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Added by Garry House on January 15, 2013 at 9:49am — No Comments

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