The One Line Repair Order

Recently, I was invited to tour the new facility at my favorite dealership during a service visit.  From first glance, everything appeared to be in the framework of a typical dealership, until I got to the customer lounge.  This space had drawn a crowd in front of a large bank of glass windows.  I was curious about what all the excitement was about.  Did the dealership install an animal viewing area? …

The vast majority of business websites out there tend to stay laser-focused on their goals. Whether they’re intended to sell a product or generate leads, it seems that all of the content placed on their websites works towards this end. While there’s something that can be said about the strategy, changes at…

For those of us who have been in the automotive business for more than 30 years certainly have heard of Zig Ziglar, Joe Girard, and Jackie B. Cooper. For those of us who started in the automotive business within the last 10- 20 years have heard of Dave Anderson, Jim Ziegler, David Lewis,Grant Cardone,Tom Stuker and Joe Verde, Alan Ram.



But now with social media in full swing and the Internet being able to give every one of us…

We’re hearing lots of talk about resolutions to keep in the new year. Promises to eat better, quit smoking, save more money, and tour the world are being made all around the nation right now. Have you resolved to make 2013 the year to dominate digital at your dealership? ActivEngage can help you with that. In our latest eBook, …

One of the biggest problems faced when businesses try to use social media as a marketing tool is that there are simply too many social media sites. A day doesn’t go by when I’m not asked about this new site or that old site and whether or not they can be used is marketing. Most can. However, most simply do not have the reach to make them worthwhile. For the…

PCG Consulting has just announced that attendees of the 2013 Digital Marketing Strategies Conference (DMSC) will be the first to be able to obtain copies of their latest book for car dealers; "Selling Cars in The Digital Age".

Car dealers who are looking to…

In business, we often look to social media as another venue through which to achieve our business goals. It's a marketing goldmine - at least that's what the experts are telling us. Sites like Facebook and Twitter are the websites and apps that the people, our potential customers, are visiting, so putting out our marketing…

Peter Martin Speaking At The Internet Sales 20 Group On "Permission Based Email Marketing & Data Mining" from Dealer Synergy on Vimeo.

http://www.internetsales20group.com

Peter Martin, CEO…

In many dealerships, the thought of putting together a compliance program is similar to contemplating a diet and exercise regimen: you know it’s something you need to do or eventually it will catch up with you. Like getting in shape, keeping up with regulatory changes can seem like a daunting task – not to mention costly. Many compliance programs on the market are quite…

Founder of "Ask Patty", Peter Martin Teams Up With Karen Bradley, President of Dealer Synergy To Create A NEW Training Curriculum for "Selling / Servicing To The Female Shopper / Buyer"

http://www.automotivedigitaltraining.com…

I knew it would happen sometime in 2013. I’m glad it happened sooner rather than later.

For a while, many of the smaller bloggers such as myself have been preaching about how search, social, and content marketing are all actually a singular activity that can be broken down into a proper repeatable…

Back when I started my first "Buy Here Pay Here Lot" in the good ole days.

I started my first Note Lot in 1975 when you could buy a good note toter for $700 to $800.

you would sell 30 easy per month with 0 advertising.

Sell the car for $500. Down at $2995.00 to $3995.00 just whatever you felt like pricing the car at that day, and get $25.00 per week.

So you sold a car $500 down your out of pocket is $200 to 300. Dollars so you would recoup your money back…

It’s Time To Go Social. We’ll Make it Simple.

Traffic is slow, business is weak, the economy stinks and banks aren’t buying. Repeat this mantra 100 times and see how you feel. I promise you that if you replay this message enough, you will believe it as absolute truth and become depressed and desperate. No matter what circumstances are at present, the choice is simple: You choose to win or choose to lose.

The one single ingredient that is always present in any success story is self-determination. You are always…

There has been a lot of discussion about staying relevant on social media, rightfully so. Too many businesses are trying to “fit in” on Facebook and Google+ by posting funny images that they found on any of the various funny picture resources out there. They are not the right venues for such activities from a business perspective. Twitter, however, is.

On…

The new MySpace is in the testing phases as we speak. People are exploring in the wilderness of Beta-version social media, but are they liking what they find? It it something your dealership or your Digital Marketing Company should be paying much attention to?

So…

“Journalist” according to Wikipedia: “A journalist collects, writes and distributes news and other information. A…