This week, Jeff covers "Thou Shall Not Steal" principle. How do you define theft? Money, copyrights, honesty? Jeff covers the basic principle of honesty, how it can affect your career, and the benefit to your sales! This principle will not only help you succeed, but to live your best life in general.

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2018 is underway and with the New Year comes a lot of predictions on how the automotive industry will change.  Are you ready for these changes?

If you want to keep your dealership in the mainstream with car buyers it is necessary to keep abreast of what is going on in the industry and make necessary adjustments and improvements in your sales practices, your…

Finally, the podcast you have been asking for! Jeff discusses the first four closes that work on any service drive. No pushing, pulling, or twisting arms, just professional salesmanship. Stay tuned for more closes in future episodes! Copyright 2018 Wm. Jeff Cowan

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Set, Manage, & Exceed Expectations to SUCCEED! This week, Jeff discusses how to set, manage, and exceed your customer's expectations in order to succeed and get the sale every time. These simple steps will eliminate heat cases for good! Copyright 2018 Wm. Jeff Cowan

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This week, Jeff discusses closing ratios AND why it's so important! Your minimum closing ratio should and can be at least 70%! He discusses time frames to reach that goal and the simple reasons as to why and HOW it's possible! Copyright 2018 Wm. Jeff Cowan

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I have written extensively in the past two years about conquest email campaigns and have warned dealers that most companies offering these services generate highly suspicious worthless traffic.

Most conquest campaigns generate website traffic that does not act like a consumer, does not asks questions like a consumer or researches vehicles like the other…

While the struggle to decrease unrepaired recall vehicles on the road continues, new business models…

-by Sally Whitesell for AutoSuccess Service Magazine

You know from Part 1 that women are crucial to your business. So are you making women a top priority?

If you meet the expectations of women you will exceed the expectations of…

Do you have numbers or goals that you can't seem to reach? You do all the training, all the role plays, all the walk-arounds, but can't seem to get there? Why? Don't be afraid to hold your people accountable! This week, Jeff discusses accountability and the best steps to maintaining consistency with your entire staff. Copyright 2017 Wm. Jeff Cowan

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This week, Jeff discusses steps for making 2018 your most successful year yet! These steps will help you maximize your potential, repeat your biggest successes, and grow exponentially! Copyright 2017 Wm. Jeff Cowan

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