Featured Blog Posts – January 2020 Archive (6)
Owner Retention Programs: The Good, the Bad and the Ugly
Most auto dealerships do some, if not all of their service marketing with their manufacturer owner retention programs (ORPs). The purpose of ORPs is stated in the name: to build customer loyalty. But how well do these programs deliver on that promise?
The results from ORPs are all over the board. Some dealerships effectively use ORPs to…
ContinueAdded by Courtney Evans on January 31, 2020 at 9:30am — No Comments
Lower Sales Tension With Hot Wheels
Added by Shaun Raines on January 27, 2020 at 2:15pm — 4 Comments
Are You Going to the 2020 NADA Show? Here is the Ultimate Resource for After Hours Events & Parties!
The NADA Show is always jam-packed with tons of events ranging from happy hours and suite parties to huge celebrity and entertainment draws. The 2020 NADA Show is no exception. This list is curated regularly and covers all of the parties and events known. It is continually updated in real-time. Stop searching and asking where the "place to be" is while attending the NADA Show and simply bookmark the list to know.
Current highlights include Jay Leno, Robe Base, Coolio, Tone Loc, Third…
ContinueAdded by DealerELITE on January 27, 2020 at 2:00pm — No Comments
Is this an Effective Way to Inform Recall Customers?
Consumers are notoriously difficult to reach when it comes to safety, needed repairs and attending to recalls. OEM and dealer methods include everything from phone calls, to text messages and direct mail. However, far too frequently, these notifications end up in the trash and are ignored.
Perhaps there is a new way to communicate with these…
ContinueAdded by Dan Beres on January 20, 2020 at 9:24am — No Comments
Don't Miss this One-Day Event with the Best of the Best Bringing You the Tools to Grow or Start your BDC!
Join us March 23, 2020 for the first edition of BDC…
ContinueAdded by DealerELITE on January 15, 2020 at 2:28pm — No Comments
Breaking News: Screenwriting Competition of The Theoryof5 Book : $10,000 Will Be Awarded to the winner
Added by DealerELITE on January 1, 2020 at 9:30pm — No Comments
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