David Metter's Blog – January 2016 Archive (2)

The Conference “Pay-to-Play” Mentality: Is it in Your Best Interest?

I want to start here. This may be my Jerry McGuire moment. Maybe I should end here…but this has been eating at me for a while. …

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Added by David Metter on January 21, 2016 at 4:00pm — 1 Comment

Cracking the Conversion Code

Behind every screen, device, or smartphone in today’s consumer economy resides something that has perhaps gotten lost in the unstoppable avalanche of digital noise. Are we as an industry starting to focus too much on the device, and not enough on the person behind it? All we hear today is ways we can target better on mobile and that we need to use…

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Added by David Metter on January 7, 2016 at 3:23pm — 1 Comment