In the automotive industry, trust is a must. No matter if you are a car company, car distributor or a car dealership, trust is essential for building a strong customer-service provider relationship. But it is not something given. You need to earn it. Show your customers that when they come to…

Today, when customer experience matters the most, and when the customer is always right, car dealerships need to make customer service their priority. If the customer is not satisfied, you are doing it wrong.

Here is what Forrester analyst Kate Leggett suggests to employ a smart…

Every business has only one objective: reaching customers and obtaining their attention. This can be easily achieved if you satisfy the needs of your customers. Give them what they want, and they will turn from potential into your customers. If you are still hesitant about boosting customer experience at your dealership in…