Car dealers seeking to initiate or expand their content publishing strategy, on a low budget, can leverage many FREE content publishing websites to build relevance, links, and search visibility. It is critical that car dealers add new content to their primary website each month.  In addition to on-site content, off-site content is needed to create relevance and powerful links back to the dealer's…

Continue

As many dealers know, I am always keeping my ear to the ground to be the first to report on the latest automotive digital marketing and social media trends that add value to the automotive industry. This week a learned that… Continue

I just got back from a 20 Group meeting and the more I speak to dealer principals the more I am excited about being in the automotive industry. I am very excited about helping dealer principals lead their business in digital marketing and social media strategies. That's right. Dealer principals as…

Continue

Following the 2011 Digital Marketing Strategies Conference February 1-3rd in the Napa Valley, I will be leading workshops at the 2011 NADA Convention in San Francisco. My workshop is entitled "Blogs, Microsites, and SEO" will be repeated three times on the following… Continue

Every week it seems that a new social media website or micro-blogging platform comes to market and your circle of friends invite you to join. I don't know about you but how does the average person evaluate the benefits of using these new digital marketing tools? Are you overwhelmed? Do you feel that you are dodging bullets?



In the past 60 days you may have been invited and… Continue

Many of the Google Places listing that I check for car dealers are NOT setup properly for their business. This impacts the number of times a dealership's Business Listing will appear in search results. For some dealers in metro areas, their Google Places listing will show over 15,000 a month. With this in mind, anything that could increase the visibility of your local business listing should be embraced.



Every Google Places listing DEFAULTS to a 20 mile service radius around the… Continue