Over the years I have written and re-written my resume.  And you know what? I suck at it.  I keep thinking about some of my accomplishments for the dealers I have helped over the years, and I can never get it right on paper.

So If you know of someone, not one of the internet services, but someone that has worked well for you, please post a reply.

Thanks,

Craig.

There is no longer any doubt about the need for a digital presence.  If you want to improve your market share here are a few things a dealer can do today.

Require each department head to write a blog once a month.  (This should include the GM or Dealer.)

Require each employee that interacts with the public to maintain a page on some social media platform.

Make sure the Dealership maintains a Facebook page and a twitter page.  (updates are important.)

Each…

I posted that one of my goals was to help 12 dealers increase their marketshare and decrease their marketing expences.  I am happy to say that one dealer so far is well on their way towards market share improvement.

We developed an agressive campaign.  One that includes facebook, twitter, first page on Google and other search engines.  There are key-word ads as well as intuitive placement on hundreds of popular web sites.  We will also send the information on this dealer out through…