Customers generally get their vehicle serviced close to home or work. Dealers are lucky that customers feel they should bring their new cars back to the same store when there are warranty issues. They have that warranty period to develop the customer’s loyalty.…
ContinueMany dealers and managers outside of the service department don’t realize how incredibly busy a service advisor (SA) is throughout their day. Keep in mind that these are front-line employees dealing directly with your customers. They have an extremely important role in the dealership. In fact, it could be argued that a SA has more influence on a dealership’s livelihood when…
ContinueAdded by Ujj Nath on January 10, 2017 at 9:12am — 2 Comments
When looking at the future of the auto industry, specifically retail, it’s easy to get caught up in the “shiny objects” and focus on all the cool technology such as autonomous cars, ride-sharing, virtual reality sales, and all of the “disruptors” that are entering the space.
This can serve as a bit of a distraction and, as a result, many tend to stop thinking…
Added by Ujj Nath on January 3, 2017 at 9:09am — No Comments
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