The Land Rover is an intrinsically British vehicle; it has been manufactured since 1948, originally under the Rover group. Land Rover became its own company in 1978 although the designs and innovations of the company have remained the same over the years. Every Land River uses either a permanent four wheel drive system or a select-able two wheel drive system; they are rugged vehicles which are designed to go anywhere.



The company has changed hands several times over the years; their…

These days it seems like there is a new platform for exposure available everyday to PR professionals looking to increase outreach. While traditional forms of print and television continue to be the optimal forms of media for certain kinds of brand awareness, PR professionals are now tasked with implementing and measuring strategies that incorporate a number of new platforms. It goes without saying that media…