Scot Eisenfelder's Blog – January 2018 Archive (3)

5 Challenges Dealers Face in Growing Service Profits

To grow profits in today’s automotive environment, many auto dealers are focusing on…

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Added by Scot Eisenfelder on January 22, 2018 at 9:30am — No Comments

Attention Customers…Are You Paying Attention?

One of the biggest marketing challenges is to capture the attention of your intended audience. We are all bombarded with hundreds of marketing messages every day, and to a great degree, we have learned how to “tune out” messages that don’t interest…

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Added by Scot Eisenfelder on January 15, 2018 at 9:43am — No Comments

Brand Centric Growth

I once heard influential thinker Michael Porter say that strategy is as much about what you choose not…

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Added by Scot Eisenfelder on January 8, 2018 at 9:26am — No Comments

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