Mathew Koenig's Blog – January 2013 Archive (4)

This Book is for You Stupid

This Book is for You Stupid by Mat Koenig is now available for Amazon Kindle and Kindle Reader Apps (iPhone, iPad, Android, Mac and PC) for only $9.99.

Get your digital copy from Amazon at http://j.mp/stupidsalesbook or grab a paperback copy from Createspace at http://j.mp/stupidsalesbookorder

Added by Mathew Koenig on January 26, 2013 at 4:41pm — 3 Comments

Stop half-assing it and expecting a good return

Over the years I've seen so many friends start a new project, then do it half-assed and bail on it, only to say "that just didn't work for us".

Sometimes the products they bought were crap, but sometimes, (many times), they didn't really commit. 

This is why I was so pleased to see the good folks at Don Seelye Ford Kia in Kalamazoo going BALLS OUT WITH THEIR SMS CAMPAIGN! 

They have their info on their online overlays on Cars.com, Autotrader & their Website but…

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Added by Mathew Koenig on January 10, 2013 at 4:25pm — No Comments

Here's a chance to try something

Everyone wants to sell more cars but when sales are down, we're not as quick to spend money to try out those other products that we're interested in.

In an effort to help you "take a chance" I'm going to make an offer that is ONLY GOOD UNTIL FRIDAY for any interested dealer to try AutoCapture at your dealership for just $99. We realize that trying something new is scary so we're reducing the risk to ridiculous so that it's a no-brainer for you. Best of all, you'll get that $99 rate for…

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Added by Mathew Koenig on January 8, 2013 at 6:00pm — No Comments

The Next Big Thing for 2013 isn't what you think

The next big thing for 2013 may not be what you think. Before I tell you exactly what it is that will grow your business exponentially this year, I want to recap a few of the "big things" that the 'experts' told us we had to focus on over the past few years.

REMOVE THE CLUTTER

A few years back, all of the 'experts' in automotive internet marketing said that we absolutely, positively, needed to eliminate pop ups on our websites because they interfere with the shopping…

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Added by Mathew Koenig on January 3, 2013 at 10:24pm — No Comments

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