by Kathryn Carlson

As a child when your parents asked you to do something, it meant now!!! When you were asked to do something in school, it was right now!!!

If you truly understand people today, we live in an instantaneous gratification society. People decide on something, they want it now!!! Not only now, do they decide to spend money, buy…

Company continues expanding lending programs for the more than one-third of car-buyers with non-prime credit

Irvine, CA, February 29, 2012– CarFinance Capital LLC (http://www.CarFinanceCapital.com), a specialized provider of non-prime financing for auto dealers, today announced that it has secured a $200 million warehouse credit facility. The new credit…

Today the Information Week website posted an article by Eric Zeman that shared a statement by Andy Rubin, SVP of mobile and digital content for Google, stating that today over 850,000 Android devices are activated PER DAY.

This is up from 550,000 activations a day just 4…

In today’s durable goods market there are two main factors other than the product itself that will ultimately influence the consumer’s purchase decision, regardless of the type of product. These two factors are quality of service and customer satisfaction. Turning the consumer from a potential customer to a loyal customer is a complex process. The business through…

Title tags should be a part of the SEO strategy of every car dealership website.  Why?  Its contents not only provide the text for the blue-links shown on search engine result pages (meaning users use them to help decide whether or not to click onto your dealership’s site), but also tell search engines what each unique web page contains.

Many auto dealers leave this important SEO aspect up to their dealership website providers.  For those…

I've been involved in the TrueCar discussions for months now, sometimes prominently.  And the idea of protecting the dealers'--nay the industry's--data has become very, very important to me.  Thank you, Jim Ziegler, for goading us to pay attention to these issues.

However, lately I've taken to also looking at these points:  Is the "Data Horse" already out of the barn?…

KPA Speakers Bureau offers speakers with dealership expertise in Environment and Safety, HR Management, and Internet Marketing.

Lafayette, CO (February 28, 2012) ­— KPA, a dealer services and Internet marketing provider for over 4,000 automotive, truck and equipment dealerships and service companies, announces today the KPA Speakers Bureau.

The introduction of the KPA…

It's been said that nothing in life is guaranteed, yet one thing is certain in sales: There will always be objections. In the sales profession, objections are a necessary evil. After all, if there were no objections there wouldn’t be a need for salespeople; thankfully the products do not sell themselves and need advocates like you and me, to favorably demonstrate the…

What is an appointment worth?

There are a lot of ways to answer this question in the minds of many dealers. In my mind, this is a question about math.

The average dealer closes at least 60% of appointments that are set with the customer via the phone.

That same dealer averages at least 2k per copy…

Automotive Dealerships have been amongst the companies that had to book the highest losses due to the worldwide economical crisis and it's aftermath. Since then they have managed to make a huge comeback especially during 2011; both manufacturers and dealers are expanding their businesses at a large pace and business' are recovering to pre-crisis states. The surviving dealer body has become nimble and able to respond to all new marketing demands.Among those are the increased demands of…

By now you have a completed December 2011 Financial. (If you don't, all I can say is WOW)

Look in the box that says "Profit/Loss".

Are you happy with what you see? Would you say that 2011 was a good year an   average year or a "I'm gonna have a stroke!" year?

Whatever your results your EOY(End of the Year) statement is a CTA (Call To Action) for 2012.

Here are 3 Calls To Action you might want to look at if you a looking to KSA in 2012. (You can figure that one…

There has been a lot of discussion on the various automotive social networks about SEO of late. That's good - dealers need to stay focused on search despite all of the other things out there that are pulling our attention away from the single most powerful traffic-driving tool to our websites.

One thing that hasn't been discussed enough is the art and science of keyword research. I often field questions from dealers asking why this keyword or that keyword doesn't show them. They're…

Hello Dealer Elite Members,

I have been working with Dealerships all over North America for quite a while now. The thing that amazes me every day is that dealers, service writers, Sales Managers and Sales people fail to capture the information they need to follow up their customers every day.

Step One: Ask Great Questions

If you don't ask the right way you will not get the information you need.

Step Two: Make sure there is a benefit for…

These are the two newest additions to the AutoDealerTarget Lineup.  We added these service offerings in response…

 

Happiness can be attained just like anything else. Do you have a strategy for increasing your happiness?

At the end of the day people want to be happy, more than anything else. This has been a driving force of Man for thousands of years. You want to be happy in your work, your family, your community, your free time and in all your activities. You want more happiness in your life.

 

I have never understood the point of the phrase: “money won't make you happy”, because…

Carfax has a very unique business model.  Tell the consumer they need to ask for a “free” Carfax report from their dealer (who then pays a hefty fee).  The exclusivity…