Change is something that is critical to your business. If you’re not adapting to the change around you, you’re bound to fall behind the ranks of your competitors!

Join Paul and Ashley on this week’s Think Tank Tuesday as they give you tips and tricks on how to conquer your fear of change in the workplace and in your personal life.…

Today’s dealerships spend tens of thousands of dollars every month to reach new customers and get them inside the dealership doors. A large amount of these funds are spent on newspapers that end up as a floor mat the next day for a birdcage. I’ve seen thousands of dollars spent on service ads, that promote super low price oil changes to drive traffic that will spend nothing on suggested needs…

Of the lease vehicle being exchanged on Swapalease.com:

• 91.2% of lease transfers exiting Michigan are domestic vehicles
• 93.7% of lease transfers entering Michigan are foreign vehicles

Here are some other additional trends that Swapalease.com has identified:

• The Southeastern region of the country imports the fewest luxury vehicle leases from elsewhere…

Unhappy Car Dealers

If I had a dollar for every time a car dealer expressed their discontent with AutoTrader and a dollar for every time they claimed that AutoTrader failed to address their concerns, I’d be a wealthy man.

Can Dealers Merchandise Their Vehicles For Free?

They can, but most won’t…

By: Laura Madison, National Director of Sales at Alan Ram's Proactive Training Solutions

The most frequent question I get asked by salespeople who want to use social media to sell cars is, “where do I start?” Many salespeople want to leverage social…

Based on our research, the average Internet Manager, Inventory Manager, Sales Manager, GSM, and or GM spend an hour a day checking out the competition. Sure, an hour a day doesn’t seem to be too long when it comes to understanding the current market place, but what if you have 3 sales managers, 1 Internet Manager, 1 inventory manager, 1 GSM, and 1 GM, you can see the amount of time that is spent each day adds up.

Also, you must consider the amount of information you can truly find by…

Road trips are a great way to experience new surroundings without having to stick to a tight schedule, but this does come with a fair share of responsibility. In addition to carefully choosing your itinerary and making sure that you don’t forget anything important, you need to get your car ready for the adventure, for the sake of your comfort and so that you can guarantee safety for everyone involved.…

One of the advantages of Pre-Paid Maintenance Programs (PPM) is that they span the generational gaps. Regardless of which generation consumers happen to be in, none of them like surprise repairs, or other expenses. That’s why dealers focus on payments – and not price – when selling cars.

Consumers want fixed expenses. When it comes to millennials, they tend…

Many companies these days, choose to hire the best chauffeur services and their associated luxury cars, to impress their important business clients. By picking them up from airports and other locations and transporting them to their business destination, they can provide their clients with a safe and comfortable journey, and of course, impress them at the same time. For whatever reason you are using a chauffeur service, you can be assured that your journey will have been planned and carried…

Where to Place Your Automotive Help Wanted Ad

You've followed all the steps and properly titled your ad, good description, key and tag words, now where do you place it? Your career tab can become an actual job board that can be indexed from Indeed.com , Simply Hired, Zip Recruiter and more. You now will be driving job seekers back…

Spirit Chrysler Jeep Dodge RAM – Automotive Parts Manager

NOW HIRING:

AUTOMOTIVE PARTS MANAGER

SIX FIGURE PLUS INCOME POTENTIAL!

Spirit Chrysler Jeep…

I will never forget selling vehicles online in the 80's.  After three years, I had my own advertising, my own customer base, my own phone pops, set my own hours, and got paid on everything.  Although most of my inquiries began online or with a phone call, I had the highest gross average in the store.

Just like your inquiries, phone pops and emails would be about…

My Company Recently launched a blog, here is an article one of my partners wrote. (Link is at the bottom)

Your People are the Lynchpins of Your Dealership

Leaving the most crucial aspect of your business for last was not by accident. Your people are the lynchpins of your dealership. You can focus on product and process all day, but people make or break the success of your business.

Throughout my career I've had the fortune to observe hundreds of dealerships, large and…

How to elect a President over the dead body of the mainstream media:

It is not really that hard.  You need to get the META data right, the…

Technology has drastically changed the way businesses and auto dealers operate. Hey, think about it. It was not too far in the distant past that we did just about everything via fax machine. Leads came in, financing was secured and, well, just about everything was via fax.

Consider this… there was once a time when radio and newspaper were the dominant media…

One (bad) habit I have every single morning is to check Fox Sports News the moment my feet are on the floor… For a sports fanatic like me, it’s a priority to check in with the overnight Premier League and Champions League scores.

This week has been a big week for that!

Barcelona getting done 4-0 to PSG! What the!

And yesterday, Arsenal getting done 5-1 to Bayern! That’s insane!

As I was reading the report of the Arsenal game, I came…

If you examine the average dealership’s sales since 2010, you’ll notice that they’ve steadily been growing year-over-year. Of course, the average dealer has been growing because the market has been growing; and while everyone has seen sales increases over the last several years, only a small percentage of dealers have experienced an actual increase in their…

Over the last several months, it’s been refreshing to see more and more automotive leaders shifting their focus from quantity to quality when it comes to their website traffic and overall marketing. Rather than holding value in the number of site visits, the value has shifted to the…