The rapid development of technology these days is indeed impressive - stunning even. Our future is shaped by the things invented now, from robots to artificial intelligence (AI). The question is whether we are ready for this future?



And this is especially important when it’s our children we’re talking about.…

What causes your problem?

This is the step where you need to make use of your knowledge, creativity, and critical thinking. Perhaps, you will generate a lot of causes that can be attributed to your problem, and if they come to your mind, you definitely need to work on them.

The causes list may be short or long, it depends on the problem that you have. Moreover, some causes may have…

Innovative automotive fintech company moves to new 12,000 sq. ft. offices in Irvine’s Discovery Business Center; employee base set to double in 2018 as number of funded loans triples year over year

IRVINE, CALIF. - FEBRUARY 22, 2018​​​​​​​ - SpringboardAuto, an auto fintech company revolutionizing the car financing and buying experience, has moved its corporate headquarters to…

Several Luxury Brands Offer Discounts to New Leases While Non-Luxury Brands Retain or Increase Monthly Payments

Wantalease.com, the nation’s first online car lease marketplace for new lease deals, reports the latest update on new lease offerings for the month of February.  Several luxury brands offered discounts on cars & SUV’s, while many non-luxury brands either increase or retained their current lease prices- encouraging shoppers to opt for…

Collateral Data & Insights Help Identify Where Pockets of Growth Potential Exist to Maximize Competitive Landscape 

Black Book, a division of Hearst Business Media that provides industry-leading used vehicle valuation and residual value forecast solutions, announced today a new educational white paper focused on subprime and deep subprime auto lenders: Subprime & Deep Subprime: How To Remain Competitive and Profitable Despite Growing Risk.…

It’s critical to create ways to tailor your consumer brand experience to the female buyer. She is your number one referral source and the key decision maker of 85% of all purchases at your dealership.

We recently had the distinct privilege of interviewing Katie Mares, who inspires audiences around the world to think differently about their customer experience and service.

Katie shares, “Dealers that are not curating an experience for the female buyer are losing her lifetime…

I’m not going to be bold and say the customer is always right. Frankly, they are not always right however, without them you have no business. Let’s rephrase that and say the customer is important. We could even say the customer is critical and be correct. What I find amazing is how little…

All indicators point to 2018 as a milestone year for automotive digital retailing.

Manufacturers including Ford, Toyota and BMW are working to develop products that allow customers to buy a vehicle from their dealerships’ websites.

Large dealer groups like AutoNation, Sonic Automotive, Asbury and Penske have developed, or are in the process of developing, online car shopping tools and software for their dealers’…

Why do so many salespeople lose the deal in the final steps? They take their eye off the ball! This week, Jeff discusses the impact of counting a sale or a deal before it's signed and collected. He also gives a sneak peak of his upcoming book “What I’ve Learned About Sales, Motivation, Leadership, Management, and Life in General from Watching & Attending over 35 Indy 500’s”! Copyright 2018 Wm. Jeff Cowan

Click…

Toyota debuted its "Start Your Impossible" Olympics-themed ad campaign and launched in time for last week's Opening Ceremonies. Jumpstart Automotive Media tracked the launch of the campaign to analyze if the ad spots had any immediate impact in boosting shopper interest of Toyota vehicles across Jumpstart's network of automotive publishing sites.…

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. …

The automotive industry as we know it is undergoing a transition. From electric cars, to ride sharing, to autonomous cars, the landscape is rapidly changing. With consumers demanding convenience, and technology that radically changes the customer experience, we should brace for a decade of disruptive change.

All this change sometimes makes it difficult to…

Swapalease.com, the nation's largest online car lease marketplace, today released its…

As I have mentioned in past blogs, few customers complete lead forms, making it very difficult for dealers to track the source of their sales. Without this information, it’s virtually impossible to make educated decisions about how to spend your marketing dollars. It’s time to build a better mousetrap so that dealers get insight into the behavior of online shoppers, even those…

People are motivated by many different things. Some by money. Some by time off. But one of the most universal ways to motivate an employee is by recognition. For the most part that recognition comes from external sources; perhaps a customer compliments the employee either in person or via an online forum – then management reacts and shares that feedback with the employee…

Toyota has been a major SUV manufacturing company globally for quite a few years. However, the company does not have many models in the ever-growing SUV market of India, except the Toyota Fortuner, which is a premium model. However, the company is now planning to launch its all new Toyota C-HR in the Indian SUV market soon.

Unlike Fortuner, the…

Payment shoppers are interested in quickly determining what will be their monthly expenditure for a new Honda. ezAutoQuote.net is a subscription services that we use to quickly get a firm payment in front of them. It allows our clients to compare vehicle payments, makes our sale associates look professional and really cuts down the time to get to 'YES'. It has a great feature that sends text messages to team leads letting them know the client, the vehicles they are comparing and their down…

Chicago, IL—Feb 19, 2018—In 2017, Fort Bend Kia added more than $416,000 to its bottom line with Affinitiv’s Social Roots ^TM 1:1 Facebook campaigns. Social Roots 1:1 is a unique digital advertising solution that leverages DMS data and trigger-based algorithms to drop targeted sales and service messages right into Facebook newsfeeds.

Last year, Fort Bend Kia generated…

When a person wants to buy a vehicle, a dealership is the first place they think of. When a person needs to get their vehicle serviced, a dealership is not necessarily the first place they think of. For service, there’s plenty of choices and competition for dealers.

That’s why service marketing is more important than ever. Historically in dealerships, service…