February 2021 Blog Posts (30)

Want Some Newsletter Tips?

Are you sending out a monthly newsletter to your customers? You should be. It's such an easy way to touch base and keep you in the front of their minds. Your newsletter can provide great value by…

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Added by Damian Boudreaux on February 8, 2021 at 6:30pm — No Comments

Touchdown: Cadillac Wins the Big Game on Cars.com with a 194% Spike in Traffic From Car-Shopping Football Fans

Big Game Sees Half the Number of Automakers Advertising Compared to Last Year, Yet Car Shoppers Still Flock to Cars.com for Validation After Viewing Top Auto Commercials

GM’s Ad on Electric Vehicles Causes Triple Digit Surge to its EV Models on Cars.com, Prompts Overall EV Searches on the Marketplace to Increase…

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Added by Allison Phelps on February 8, 2021 at 5:36pm — No Comments

One Year Post-Launch, Industry Innovator FUEL™ Sets Benchmark for Digital Video Success in Auto

FUEL Customers Prioritize New Digital Video Solution as Primary Marketing Tool as it Delivers Impressive Results, Including 2X the Average Click-Through Rate Compared to Industry Averages

CHICAGO, Feb. 8, 2021 — FUEL, a Cars.com Inc. company (NYSE: CARS)…

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Added by Allison Phelps on February 8, 2021 at 5:34pm — No Comments

SureSale Increases VDP Views with Expanded Digital Merchandising for Auto Dealers

Auto dealerships using SureSale to power used vehicle sales achieve 20% lift in VDP views and marketplace leads

 

Santa Monica, CA – February 8, 2021 – SureSale, which helps auto dealers provide car buyers verification of vehicle quality and condition, has expanded its digital merchandising options to help auto dealers capitalize on their digital retail efforts and reach more used vehicle buyers online. Because SureSale’s…

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Added by Crystal Hartwell on February 8, 2021 at 9:24am — No Comments

Survey: The Pandemic Accelerated the Adoption of Digital Retailing – is that a Blessing or a Curse for Auto Dealers?

A new eLEND Solutions report shows widespread acceleration of Digital Retail adoption (80%) due to the pandemic, continued implementation (90%), a shift in perception from lead generation (47%) to deal generation (53%) and promising data on PVR – but challenges with process implementation may reduce positive impact

 

Irvine, Calif., -- February 8, 2021 – A new report from digital financing innovator eLEND Solutions reveals how the COVID-19 pandemic has…

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Added by Crystal Hartwell on February 8, 2021 at 9:17am — No Comments

2021 DealerRater Dealer of the Year Awards Honor Local Dealerships’ Commitment to Outstanding Customer Experience in a Rapidly Changing Industry

More than one million reviewers have spoken: winning dealerships prioritize what shoppers value most - digital-first services, high engagement, and Covid-19 safety precautions

WALTHAM, Mass., Jan. 26, 2021 DealerRater…

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Added by Allison Phelps on February 4, 2021 at 5:09pm — No Comments

Inovatec Systems Corporation Receives SOC 1 Type II and SOC 2 Type II Attestations

Independent Audit Verifies Inovatec’s Internal Controls and Processes

 

Inovatec Systems Corp., a provider of industry-leading, cloud-based software solutions for all financial institutions, today announced that it has completed its SOC 1 Type II and SOC 2 Type II audits, performed by KirkpatrickPrice. These attestations provide evidence that Inovatec has a strong commitment…

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Added by John Sternal on February 3, 2021 at 8:59am — No Comments

8 Quick & Easy Video Email Marketing Best Practices to Boost your Results

Most consumers have a built-in fear of communicating with automotive sales professionals.  Many of the "new age" automotive retailers are trying to play on this fear by running negative ads that make automotive dealerships (and sales professionals) look like high-pressure evil people.

When a consumer does finally reach out to your dealership, using…

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Added by Timmy D. James on February 2, 2021 at 11:30am — No Comments

AAA Inspected Launches, Powered by SureSale

AAA Inspected, powered by SureSale, independently verifies pre-owned vehicles, so consumers can trust that the vehicle they are buying is a quality vehicle

Wilmington, DE & Santa Monica, CA -- February 1, 2021 – AAA Club Alliance, Inc. (“ACA”) and SureSale, the award-winning platform(1) for quality used vehicles, today announced the launch of AAA Inspected, powered by SureSale. AAA Inspected is a new…

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Added by Crystal Hartwell on February 1, 2021 at 10:08am — No Comments

9 “Must Have” Components for a Document Management Solution

It’s NADA time again! While this year’s show may look different, it still is the best opportunity to discover and explore technology solutions to successfully run your business.

 

Every dealer’s “must learn more” list should include digital document management technology. The auto industry produces a lot of paper. All those documents take up valuable office space, and/or cost you money to store off-site. Digging through boxes to find a deal jacket or repair record…

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Added by Travis Peterson on February 1, 2021 at 8:42am — No Comments

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