Manufacturers hold dealerships accountable for customer satisfaction and the overall experience in both sales and…

Women report that a dealership’s website is the #1 digital resource they use when shopping for a car. Yet, 76% of women rate their dealer’s site at 3 stars out of 5. They’re looking for car dealer’s digital assets to deliver much more.

Currently, dealers’ websites are almost exclusively product focused. So what can you do to build trust, be welcoming, and make a better impression on your #1 market segment and increase conversions?…

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full…

This week, Jeff discusses the key to training---> READ! The most common question is sales is simply how to be the best. He covers how to get fired up about training, the steps to becoming a great reader, and how to be the best at what you do! Copyright 2018 Wm. Jeff Cowan

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Also available on iTunes, GooglePlay, and Stitcher. Don't forget to RATE and subscribe!…

Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today released its annual Super Bowl report, which reveals the auto brands that drove the greatest traffic increases across its portfolio of publishers. This year, the Kia Stinger saw the greatest lift in shopper interest as a result of its “Feel Something Again” spot featuring Steven Tyler.

Super Bowl LII, which registered…

We’re failing. Consumers have moved on yet we’re still trying to do the things that we’ve always done. Fast and efficient communication with consumers is vital to maintaining and growing your dealership revenue. However, many dealerships keep hanging on to the old methods they have grown comfortable with: phone calls and emails. While these both are useful and should…

As countless messages fill the world, consumers increasingly turn to family, friends, peers and, even strangers, to make buying decisions. Whether those decisions are as broad as who to do business with or are centered around which item to buy to help solve their problem, word-of-mouth and online reviews have become a key part of that decision-making process. Too many bad…

Technology revolutionized the way people communicate. Every day we see new apps which improve how we interact with each other. However, in order to be used, all those apps need to comply with laws and regulations ordered by the Federal Communications Commission (FCC), namely the 1991 Telephone Consumer Protection Act of 1991 (TCPA).…

The Indian automotive industry consists of a vast range of cars belonging to all the segments, be it hatchbacks, sedans, subcompact crossovers or SUVs. Finding the right car could be overwhelming at times, especially if you’re looking for an SUV, the task gets even more difficult as it takes a detailed analysis of preferences, personal needs, budget, available options and much more.

If you’re in the quest of finding the best-suited SUV for you with the right blend of powerful…

-By Kristopher Hampton for AutoSuccess Magazine.

When we’ve been in the automotive business for a long period of time, it can be hard to relate to what our guests are experiencing. But when I go into automotive service facilities as a customer, I often end up with some extremely valuable insight.

Recently I took my car in to get a simple service. I did not make an “appointment” because they advertise a quick lube service. I pulled into the…

At AWN, we see more money lost in the area of loaner cars and/or rentals than in any other area.  I wanted to cover a couple processes that could help alleviate this problem.  To do that first I want to share what we see happening, then share a couple processes that could stop the loss or inaccurate collections going to the…

One of the main electronics that we use each day are changing electronics and that would be because we own so many portable devices. Our smartphones are the main portable devices that many people own, however, it doesn't stop there as there are tablets and laptops too. The thing with most smartphones is that they’re starting to have large battery capacities and this is really good as people are able to use their phones for a longer duration of a tie. At the same time, you have to…

“Over the next three years, the biggest trend in our products will be the growth of video.”

-Mark Zuckerberg

If you’ve heard the news, many are…

It takes years and immense credibility for businesses to establish their authority and reputation in the market. They cannot afford to commit errors that can have detrimental effects on their business operations. Making mistakes in managing your business’ data can lead to failure in achieving the business goals and create a negative impression of your brand.

If you have just been assigned to administer the data of your business, here are few steps to consider for ensuring that your…

Chicago, IL— Jan 24, 2018 — L2TMedia, a leading provider of digital advertising solutions to auto dealerships nationwide, today launched its NEW marketing performance dashboard and reporting application. The dashboard summarizes real-time campaign performance data, showcasing the most relevant KPIs in one unified reporting system.

Dealers now have the ability to create custom screen views through simple widget creation and drop-and-drag functionality, schedule reports to be delivered…

This week, Jeff discusses some personal stories and experiences where technology replaced human interaction. He discusses the benefits of using technology on the service drive, the business aspect, and also the consumer aspect, both good and bad. At the end of the day, a phone or iPad can never look a customer in the eye and ask for the sale! Copyright 2018 Wm. Jeff Cowan

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