DealerOn Presented with Best Website Design Award

DealerOn Inc. is the recipient of the Best Auto Dealer Website Design award as a part of Dealer Marketing Magazine’s Technology Leadership Awards. These awards will be presented during the 2013 National Automobile Dealers Association (NADA) Convention & Expo in Orlando, Florida.…

Maybe it's just me, but it seemed like the Super Bowl ads were a little skimpy this year, and not as creative as years past. Less companies participated, and the ones who did seemed to have either put less thought into their commercials, or are possibly reading their audience incorrectly. I didn't feel particularly inspired to try a new product this year, as opposed to being pushed to think about products in a new light in Super Bowls of yore.

This makes me wonder: was this just an…

We know everyone in this community loves Business SEO. We work at it all day, poring over analytics data and tweaking this or that to stay in Google's good graces. Honestly, it never gets old. Just between you and me, when we lay our heads down at night, we have beautiful dreams of Matt Cutts.

Still though, we're not going to argue that it's the most exciting subject in the world. It has…

Hers a guy who really puts a black eye on our Industry!

http://www.cbsatlanta.com/story/20841466/cbs-atlanta-news-reporter-gets-punched-in-the-face

ALBANY, N.Y. – February 4, 2013 – Auto/Mate Dealership Systems (http://www.automate.com) announced today it has launched a mobile service department solution for its auto dealership clients. Currently available for windows-based tablets, the mobile solution enables service advisors to view the DMS service module information and conduct the service write-up process “on the go.”…

The day after the Super Bowl it seems like everyone will be reviewing the commercials and deciding which one was best. The sports channels will review every detail from the game and the players who made the big plays. The news will focus on the weird black out at the Super Dome. However, the best lesson to be learned from the Super Bowl is in the story behind the story of Joe Flacco.

There will be a lot of emphasis put on Joe Flacco’s performance in the Super Bowl but let’s…

http://www.internetsales20group.com

Make Money Mondays With Sean V. Bradley (1-28-2013)

"Be Careful of Distractions Disguised As…

Have you ever noticed when you only have 7 days left in the month, everything seems to matter? As the sands of the hourglass mark the passing of the remaining 168 hours, it is at that point that you miraculously can account for every one of your Ups, Demos, Write-ups, Sales, and Deliveries. First in, last to leave; fewer lunches; no more huddles-nothing…

Let’s face it – service customers can be really hard to please sometimes. Despite the best efforts of dedicated dealership fixed-ops professionals, auto repair-related issues are traditionally among the most commonly-cited consumer complaints. Although many of these grievances may be the result…

Collaboration not confrontation

The day starts with an offer that’s hundreds below cost with a trade in that’s thousands away from its actual cash value.  The salesperson spent hours from the initial greeting to the vehicle selection process only to have their bubble busted by a ridiculous offer. Of course, the offer is substantiated by the dealer down the…

Have you heard?

“Automotive Sales Professionals are Terrible on the Phone”

..... Really??

So, I had yet another in a long series of epiphanies regarding the business I love as I continue to get older and more exposed to the wise….

Ask most anyone….you will hear that the better the sales representative, the worse they are at handling inbound and outbound calls effectively. And some degree that may be…

Various forms of marketing can generate leads for you. But, leads are not the only ingredient of the secret sauce you need: You need someone to convert those leads into sales. You need a sales rock star!

So, what traits and qualities should your rock star have?

You could probably list the qualities you want in your sales rock star—that rainmaker who keeps the lights on and the…

Mercedes, Lexus, Dodge, Chrysler and Jeep are Top Leaders with Women Buyers

Women-Drivers.com has released its 2012 report showing the top car brands as rated by women. Each year, Women‐Drivers.com tracks thousands of consumer reviews with regards to women’s purchasing and browsing experiences at new…

If you haven’t already done so, it’s that time to review your 2012 performance in detail. In what areas did you fall short of your goals and why? Where could you have generated greater gains and how? Don’t allow January to slip by without these facts in writing and a discussion of how you can best move forward in 2013.

A common F&I pay plan in the automotive industry is known as the grid. It compensates managers based on their per vehicle retail performance and products sold…

I watched a fun video on dealerelite this morning that had a fantastic message about ignoring when another salesperson says 'that guy's been here before' and having the confidence to go and serve that customer and sell them a vehicle in spite of the other salesperson's shortcomings. SO TRUE. 

Something about the video, and many other videos, bothered the hell out of me so I thought, what the heck, let's talk about it!…

There seems to be a lot of confusion in our industry about when to sell preventative maintenance. I mean let's face it, the factories just don't recommend much anymore because a low maintenance vehicle is very attractive to buyers. While this is great for marketing and selling cars, it is creating a lot of confusion in Service Departments across the…