80 % of car buyers research online before buying and online advertising is expected to grow at least by 20 % each year. Rich Media doubles conversion rates and triples click through rates. Rich media sources like a video is 181 % more affective than a banner ad. These are only a few statistics and in my mind tells you where your head should be in the game, How much do you really know about you internet shoppers? How long does the average internet auto shopper client shop? Up to a year from… Continue

Can the majority of Auto Sales consultants give good phone????



There are Metrics in all industries that show people develop a perception about you within the first 30 seconds of a phone conversation and their final opinion of you in the last 30 seconds. Effective communication in the workplace cannot be underestimated. Poor communication is responsible for mistakes and no sales.

Start taking notes when calling a potential customer. By taking notes you can verify with them as well… Continue

Anything you do in life is defined the way you position yourself. Your attitude and efforts contributes towards the outcome of the end result. Attitude is everything!… Continue

I wanted to get some feedback and opinions regarding education and the role that it plays with the quality of positive people that we have in the sales industry. I am really happy to see how Brian Pasch is utilizing the importance of education and implementing this for us in the auto industry. Much respect to you Brian!

I am not sure if this is only my own personal experience or if my thoughts are correct regarding the lack of motivational influences during our college and education…

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To the Superheroes of my life (you know who you are):

I am grateful to you for your aspirations and refusal of failure.A great role model is a person that understands who he is and does not cheat…

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This is always a topic that I believe has many different solutions and discussions yet to follow. How do we hire a sales team that can be motivated and inspired to achieve ultimate success? I believe that motivating the people you hire is not only challenging but a fine art. Not every owner or manager has the motivating personality or the inspiring attitude that sets the perfect example. This is just human nature but what can YOU do to really make a conscious decision to inspire and motivate…

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