Stan Sher's Blog – February 2011 Archive (3)

NADA 2011 Review – Stan Sher

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What an event!!!

Incredible!!!



I just got back last night from spending a long week in the San Francisco Bay Area.  I always like to…

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Added by Stan Sher on February 10, 2011 at 12:30am — 1 Comment

Digital Response: Email – Call – Social Media

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I am amazed at the lack of creativity out there. I wonder if automotive professionals do not think of ideas or maybe they are being lazy. I mean we all know how that goes without saying in the business. The idea here is to figure out more effective methods of reaching prospects, internet, phone, and previous walk… Continue

Added by Stan Sher on February 2, 2011 at 2:00pm — 8 Comments

The Power of the Follow Up

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As I mystery shop automotive dealers on a weekly basis, I am amazed at the lack of follow up phone skills that are still out there.  Even more, I am amazed at the lack of follow up attempts that most Internet and BDC departments have.  This is either lack of training, lack of motivation, or simply way too many…

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Added by Stan Sher on February 2, 2011 at 12:45pm — 1 Comment

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