Tom Kain's Blog – February 2012 Archive (1)

Perceived Value

If a product or service is priced low, does that mean it has less value?  We've all heard the saying, "Perception is Reality", and to many, a product or service which is priced high, is automatically assumed (we all know what assume really stands for) to have more value.  However after talking with a number of clients and dealers about their current and past vendor relationships, I've found in many cases, its just the opposite, and more times than not, over promising and under delivering is…

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Added by Tom Kain on February 22, 2012 at 4:06pm — No Comments

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