Recently one of my clients asked me how he can get his Google Adwords listings to include the review counts as shown above for AutoPartsWarehouse.com. I wanted to write a post to make a distinction between Google Seller Rating (shown above) and the newly released Google Boost.   Google Adwords should be a part of all dealer's…

In my short time being active in the automotive marketing community, my passion has always been focused on dealer education.

I have been blessed traveling around the country meeting dealers at conferences and 20 Groups. From my travels it is clear that dealers and managers are hungry for education and winning…

Regardless of the vendor marketing slants regarding social media and digital marketing, it is clear that the automotive industry needs to invest in educating their employees on digital marketing. Dealer principals and executives must be able to lead their dealership in the digital age.

Equally as important is the need to attract the next generation of automotive sales and marketing professionals. Most billion dollar industries have established Internships and educational programs for…

The 2011 NADA Convention is over, and now our industry should set its sites on upcoming educational opportunities. I would like to remind members of Dealer Elite of two special opportunities that need your attention to lock in savings on registration fees.

2011 Automotive Marketing Boot Camp…