Hello Dealer Elite Members,

I have been working with Dealerships all over North America for quite a while now. The thing that amazes me every day is that dealers, service writers, Sales Managers and Sales people fail to capture the information they need to follow up their customers every day.

Step One: Ask Great Questions

If you don't ask the right way you will not get the information you need.

Step Two: Make sure there is a benefit for…

Are traditional Marketing tactics and sales tactics really dead?

Should your sales and marketing team abandon the tactics they have used for years?

Here is a video that states just that:

https://www.youtube.com/watch?v=4-lGe5MnBlY&feature=youtu.be

This has been a sore point…