In my last post about making the internet department good for gross, not just volume I talked about having the right people in the Internet Sales department.  The most important part of that was this (you will see this again too!)...

The internet salesperson should be an experienced salesperson, who can quickly and easily function as the salesperson, finance manager, and sales manager.  They need to be able to quickly answer any question, and overcome objections with…

I'm sure pretty much everyone will agree that the hardest part of running any department, is having the right people.  Whether you're in car sales or managing a McDonalds or a bowling alley, having the right people working for you is the most important part of the three P's (Product, People, Process).

With Internet sales I've seen its all to often the make or break difference.  The biggest mistake that can be made is having the wrong person responding to leads.  The most common…

I hate internet sales!

My internet department s_ _ks!

Internet is all give-aways!

Internet salesmen are order-takers, not salesmen!

The internet department is just for volume.

 

How many of us have had to deal with Sales Mangers, GSMs, GMs and Owners who say this regarding the internet department in our store?  I've been…