Great news! See the whole article:

http://www.autonews.com/apps/pbcs.dll/article?AID=/20110228/RETAIL01/110229868/1489

 This is great news indeed, especially for this Dealers who Manage their Social Media; 80% of Americans trust what they read in Social Media, 18% trust what they read in advertising

Gen Y is not interested in the 'old model' of 'owning' a vehicle, they realize it is a highly depreciating item that is more lifestyle appliance than a lifestyle statement.

Great Article from AN:…

What exactly is ‘ROI Marketing’? Simply put, ‘ROI Marketing’ means measurable results for the dollars spent to promote a product, brand, or individual. In today’s ‘New Age’ of the Automotive Retail industry every penny, every second, and every customer count more than ever. The ability to laser-pinpoint the target market, speak to it, and measure the results are critical to the success of your dealership.

The old saying "50% of my advertising is…