Brett Sutherlin's Blog – February 2019 Archive (1)

To Price or Not to Price: That is the Question!

In this modern age of transparency, dealers can get somewhat confused on the subject of pricing. Should they provide upfront pricing on their website, or ask customers to engage with their site first before receiving the dealership’s best price?

 

The industry is pretty divided on this topic, with consultants, trainers and others on both sides…

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Added by Brett Sutherlin on February 7, 2019 at 9:00am — No Comments

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