Rob Gehring's Blog – February 2017 Archive (2)

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Customer Focus

Today’s dealerships spend tens of thousands of dollars every month to reach new customers and get them inside the dealership doors. A large amount of these funds are spent on newspapers that end up as a floor mat the next day for a birdcage. I’ve seen thousands of dollars spent on service ads, that promote super low price oil changes to drive traffic that will spend nothing on suggested needs…

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Added by Rob Gehring on February 22, 2017 at 9:50am — No Comments

Do You Believe?

So many of us are focused on the numbers the team generates as a measurement of performance. We review them daily, weekly or monthly and likely let the team know in some form or fashion how we are doing. Many dealership managers feel it’s productive to beat the team member up that’s not performing well demanding they “Get your numbers up” if they want to keep their…

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Added by Rob Gehring on February 1, 2017 at 12:12pm — No Comments

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