"The auto industry can be such a great business," says Chris Saraceno. "But it also can be a life sentence."

What good is making a living if you're killing yourself to do it?

Today's guest on the…

One of the reasons video captures your customers’ attention and engages them so effectively is that, when done properly, it tells a story. I came across a great article on AdWeek.com, which shares how the scooter company…

As countless studies will attest, the effectiveness of texting, email, social media, and multiple other digital…

This week, Jeff discusses key steps to making your day as productive as possible. Whether it starts with a mindset or getting to work early, these simple and realistic steps will encourage you to make the most of your time at the dealership. Maximize the opportunity and be as productive as possible to put you in the top 20% of service writers in America! Copyright 2019 Wm Jeff Cowan

Website: automotiveservicetraining.com

Call: 800-248-2931 or Email:…

We all like to drive or be driven in a clean and sharp-looking car. Not only does it make us feel better, but it also retains more of its value if we decide to sell it. Most car owners treat their cars with due attention. One of the reasons might be the fact that they spent a lot of money on the purchase of their vehicle and they feel responsible for its maintenance and care. Only a car that has been properly maintained from day one can actually preserve much…

Industry leaders to integrate differentiated data and precision decisioning to help financial institutions optimize interactions with customers

 To increase velocity for deploying predictive models, FICO and…

Do you ever wonder why dealerships and consumers alike are all programmed to buy cars at the end of the month? Asking how this happened is like asking which came first, the chicken or the egg.

For sales teams and managers, the end-of-the-month crunch is a grind. When it's over, it's natural to relax a little before diving into the new month. For consumers, all the commercials and pressure to buy are pushed out towards the end of the month, so many of them are programmed to…

With the broаd mаnufаcturing of cаrs with аutomаtic trаnsmission todаy, it seems а bit unnecessаry to understаnd the process of shifting geаrs in а cаr. However, most people in the UK learn to drive a manual car and manual cars are by far the most popular in the UK. Few people аre keen to understаnd the technique to drive а…

It’s a well-known fact that all campers are always on the lookout for the latest trends in the camping industry. New equipment is produced each year, usually more functional and of better quality, so those who love this type of holidays are constantly upgrading their gear. This trend is present when it comes to everything related to camping, but nowhere as prominently as in the case of caravans. New caravans are state-of-the-art and feature everything you have…

GREAT NEWS! Michigan enacted legislation that requires manufacturer's to reimburse Retail on Warranty Parts and Labor. Margin Plus clients average $200K in increased revenue the first year!

Click the above video to find out more about our…

The biggest driver of customer satisfaction today is speed.

As many have heard by now, the attention span of goldfish is 9 seconds. Human beings are down to 8 seconds. With smart phones and the associated instant gratification, attention spans are…

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. …

Thank you for joining us in the video series, Quality of Life. We’ve been talking about Ali Reda’s record-breaking month of December 2018. You…

-by Sally Whitesell for AutoSuccess magazine

Customer satisfaction surveys have trained us as consumers to scrutinize every aspect of our customer service experience. You can’t make a purchase without someone asking you to fill out a survey. I could spend 2 minutes in a store and feel perfectly satisfied because my visit was quick and efficient.…

Cargurus, I have notice that because Carvana will provide free delivery to many area, they now show in the zip codes searches for those areas, pushing down the results for dealers actually located there. This can explain whey the ROI may have changed for many of us. Also, many states DMV require the vehicle to be contracted at the dealership location.

Annual announcements are nothing new for Google. If nothing else, Google rolls out new marketing elements, metrics and key performance indicators on a daily basis. If any company knows change, it’s Google. The Google algorithm changes approximately 500 to 600 times a year.

As SEO and SEM experts know, you have to test your assumptions when…

The severity of the issue with your vehicle electrical system is dependent on the root causes and situations. It can be from something really minor to life-threatening. You need to be very conscious and alert towards each warning sign as it can end up having deadly consequences. For that, it is important to acknowledge the importance of a vehicle electrical system repair.…

Global warming has become a matter of concern nowadays. It has been showing its impact on the entire world. Sudden hurricanes, tornados, tsunamis etc. leaves behind it a severe loss of lives and property. One such worsening impact of global warming is the harmful sunlight rays on earth. The ozone layer in the atmosphere is losing its thickness which is resulting in sun emitting harmful rays, directly impacting the earth’s surface. The ultraviolet rays are so…

It’s not my fault – but it IS my responsibility to fix it! This attitude has served me very well in my career.

All too often we get wrapped up in the finger pointing when in reality all the customer cares about is "Who's going to fix my problem?"

Once we can eliminate the blame game, we can identify the underlying issues and…

I realize that we’re all probably sick of hearing about the Takata airbag recalls. Take a deep breath because it’s not over yet! As faulty Takata airbags have caused one of the largest recalls in history, endangering millions of lives, most of us assumed that all the makes and models affected by the Takata recall had been identified and that their owners were…