The Automotive Advertising Experts show is hosted on Blog Talk Radio and featured on AdAgencyOnline.Net – an auto industry networking resource portal.  Philip Zelinger, the President of Ad Agency Online and host of the show, will interview Michael Wynns, the President of Automotive Resource Partner, (ARP) on Fri., March…

In every Dealership there is a desk. And behind that desk sits someone who has the responsibility to increase Profits.

In Fixed Ops, this person is called the Service Manager.

Typically  (when I go into a store that is not profitable), I find the person sitting behind that desk working on everything not related to increasing Profits while believing that they are working on everything related to increasing Profits.

I call it the “Theory of Un-relativity” and it goes like…

http://www.internetsales20group.com 267-319-6776

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Automotive Internet Sales Interviews Best Selling Author & Syndicated Radio Show Host, Dr. Willey…

No matter if you are a Green Pea or an Old Dog, we’ve all been guilty of not asking for the sale. Even after we’ve spent hours of getting our customers to like us, maniacally sprinting across the lot with the battery box to jump start a vehicle, moved a half dozen vehicles in search for the “one,” or climbed in and out of scorching 180…

Consumers today are increasingly becoming finicky about where and how they want to communicate. While the past may have seen a traditional print ad performing well on its own, that’s increasingly not the case. Data supports the fact that consumers are all over the place and successful marketers know that their message needs to be at every potential touch point possible. The…

In 2013 - Our clients sold 68% of their customers a Service Contract, on Non CPO used cars!

• In all likelihood your present penetrations for those vehicle (NON CPO) is likely far less than than 68%
• There is no other product in the marketplace that is as sell able and we cover cars less than 10 year old and less than 100K at POS.  That covers 95% of a new car franchises inventory.
• The reason is new car coverage for used cars and…

http://www.internetsales20group.com…

Many dealerships today have a problematic theme in their shops. The struggle I am talking about is finding, and keeping technicians.



On this call we had a special guest speaker Mr. Joe Henry. Mr. Henry is the President of a successful website that helps dealers connect with Technicians, and Advisors…

http://www.internetsales20group.com 856-546-2440

Sean V. Bradley & Dr. Willie Jolley Discuss The Internet Sales 20 Group - Atlantic City,…

Does your website make shoppers feel good about their purchase? What is the advantage of buying from your brand instead of one with a better price? Learn how your website can help shoppers justify a purchase on this week’s Think Tank Tuesday.

Delta Airlines recently revamped its loyalty program changing how rewards are distributed to its customers.  In an article in Knowledge@Wharton, Peter Fader, Wharton Marketing Professor, applied the concept of customer centricity in reviewing Delta’s current…

We are committed to providing you with the highest quality products and services at an affordable price. Come to us and we will help you find your next car. Schedule a test drive TODAY!

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Hello and welcome to this week’s edition of Beggs on the Used Car Market from Black Book. And by springtime, not just because the calendar says we have reached that point in the year, but after talking with a couple of industry folks in Detroit, the DC area and even from two mid-west states, there was a freshness in their voices due to no snow in the air or on the ground, with some sunny skies bringing…

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Make Money Mondays with Sean V. Bradley - "Change" - Automotive Sales - Car…

What a great start to the year!  We are closing in on the end of the first quarter.  Many of my projects are successful.  Many of my goals are right on track for the year.  There is one problem however, where the heck did the time go?  The one thing that has not worked out the way it was planned is that there would be fewer Classes this year than last.  Huh, not working out the way it was planned.  When my schedule was drawn up there were open weeks, where did they go?

Is that how…

There has been a question that has popped up over the years ever since the rise of the internet as a valid marketing venue for car dealers. Should dealerships and vendors teach automotive industry people about marketing or should they teach marketing professionals about the car business?

I've seen both concepts work and I've seen them both fail. The answer…

I know where I want to be in 6 years! How about you? I have a plan to get there that I started a few months ago and is moving along well.

They say people believe that they are going to slow down when they get to a certain point in life. When does that happen? I work hard, and too much and find it difficult to not be doing something. Is that a good thing?

The bottom line is I do believe, I just worry it will not be…

Yeah that's right, you heard me... I'm talking to you... I'm calling you out.

I'm looking you in the eyes (OK well, not really since you are probably reading this article, but figuratively, I am burning a cyclops type h*** in your face right now) and telling you that you don't stand a chance.

I'm telling you that if…