We all want new customers. And it’s certainly mandatory to retain a customer to create a loyal one. But how we market our dealerships is increasingly important -- as each form of marketing will deliver different results. The three terms: loyalty, retention and acquisition marketing, all have their own distinct meanings and should be used to satisfy different goals and…

It’s no secret that auto dealerships have become subject to increased regulation over the past several years, primarily in the areas of consumer advertising, consumer finance and consumer privacy. Although the recession of 2007-2009 was primarily related to mortgage financing,…

     As I shined my shoes for work this morning I reflected on the many pairs of shoes I have shined preparing for a day's work on the car lot. The many different styles and brands of shoes I have been through. I reflected on the many things I have witnessed in all those pairs of shoes. The many lessons I have learned.

The many people I have met in those shoes. The many different personalities and faces.

The many deals I have sold, penciled, or closed.…

A recently published white paper covered yesterday in Automotive News titled, “How to Convert Used-Car Shoppers to Buyers,” draws a bold conclusion that flies in the face of traditional used-car merchandising dogma.  That is, the study found ‘nine’ to be the optimal number of used vehicle photos, and that cars…

Over 4,000,000 Trees

Every year retailers, institutions, and small businesses use more than 254,100 TONS of paper to print non-recyclable receipts on thermal paper using a standard credit card terminal.

Considering it takes 17 trees to make 1 ton of paper, it only takes a simple calculation to realize that's 4,318,000 trees we're cutting down for paper receipts each year (254,000 x 17) -…

Shoppers Want More Creative Thinking in Leasing; Not Interested in Autonomous Driving



CINCINNATI, OHIO (March 24, 2015) – Swapalease.com, the nation’s largest car lease marketplace, released its latest report addressing the future of automotive trends as told by car shoppers and consumers. Swapalease.com surveyed more than 2,500 drivers and car shoppers across the U.S. to find out how they’d like to shop for cars in the future, among other car-related findings. Among the findings,…

• You need 20 points of engagement a day if you want people to notice you.
• Learn what kinds of messages get the best responses.
• Follow the 3 tactics in this video and you will see results in 90 days.

Today let's look at two distinctly different leadership styles. The first style we have is sadly the more common of the two, and it is called intimidation. Secondly we have a style called encouragement, I am guessing you know what kind I prefer…Click the link to read the full story!

 …

"We can't sell the cars for you, but we can help get you more opportunities."

I've heard that line dozens of times from many different vendors. I've actually said it myself at times over the last two decades on the vendor side of the automotive industry. Today, I'm here to tell you that it's not true. We…

Jameson Irish Whiskey has taken video marketing on Instagram to another level – “the first brand to successfully utilize 3D video for advertisements on Instagram and Facebook,” according to a recent article in the Independent.  

The video itself is very simple, and suggests that you slide a shot to your friend. It then proceeds to…

The partnership marks the second customer-wide rollout of the reports by a dealer website provider and grows the CarStory dealer network to more than 3,000 dealerships nationwide.

Austin, Texas – March 23, 2015 – CarStory, the industry’s largest provider of crowdsourced data and analytics on used vehicle pricing and preferences, today announced that…

http://www.internetsales20group.com 856-546-2440 

#is20g 

Dealer Elite Partners With The Internet Sales 20 Group 7 In New York & Chris Saraceno Is A Featured Speaker!  

Ed Brooks

While arguing with my dear friend Larry Bruce about the benefits of mobile (I'm very much for, he's more skeptical) I came across this AMAZING study from Deloitte. Of course he attacked it because isn’t automotive centered, but I’d argue that we can learn from looking at outside perspectives.

The study in entitled …

http://www.InternetSales20Group.com 856-546-2440
#IS20G
Dealers, Are You Having A Problem With Your Showroom & Internet / BDC Department?

http://www.InternetSales20Group.com 856-546-2440

#IS20G 7 #NewYork

(GNYADA) Greater New York Automobile Dealers Association Partner With The Internet Sales 20 Group 7 In New York May 18-20

Sean V. Bradley is one of the top Trainers / Speakers for the GNYADA. So…

ALBANY, N.Y. – March 23rd, 2015 – Auto/Mate Dealership Systems (http://www.automate.com) announced today that DealerPeak, a leading provider of enterprise Customer Relationship Management (CRM), lead management and website solutions to auto retailers, has completed integration with Auto/Mate's Dealership Management System (DMS). Auto dealership groups using both Auto/Mate and DealerPeak…

http://www.InternetSales20Group.com 856-546-2440

Make Money Mondays with Sean V. Bradley - Automotive Sales is a Six Figure Job

If you want to be successful in the Automotive Sales industry and generate six figures per year… you need to work hard, work smartly and be…

BY: Dave Benson

The key to an effective sales presentation and demonstration, and therefore how much value you build in the benefits of the vehicle you are selling, comes right down to the exact questions you ask at the beginning of your meeting. This is often referred to as the “needs analysis”.

So which are the questions I must be asking to have the right info to present and demonstrate the vehicle to this customers needs and wants without interrogating them or…

Computer vs Credit Card Terminal

Auto dealers can realize significant benefits from computer-based processing (vs. a terminal), because the typical dealership has a least 3 departments they're getting transaction data from each day - the big 3 are sales, service and parts. Often, there are even more departments, e.g., body shop, rental, finance and/or miscellaneous (some dealers even have refreshment areas complete with coffee bars, etc. ... which of course means more credit card…

BY: Dave Benson



Which Step In The Road To The Sale Is MOST Important?  

At many of my workshops, I ask this question… Which Step In The Road To The Sale Is MOST Important?  

Many say the close, many the meet and greet and needs analysis, and many say the presentation and demonstration. Everyone having good reason why their pick is the right answer.  

So what’s the RIGHT answer?  

Hi I’m Dave Benson from Reaching Your Potential, and in this episode of…