You know for last few months I have been hearing a lot about leadership in our industry, about education and how there needs to be more of both, I ABSOLUTELY AGREE!

I met up with Bill Playford at SWSXi (South By Southwest Interactive) for those not familiar with the acronym. We talked about this very thing. I found myself getting very excited…

IMPORTANT: You MUST enter "DE" in the Dealership/Company field in order…

As of February 2011, YouTube has 490 million unique visitors per month worldwide. The average YouTube user visits the site 14 times per month, spending an average of 25 minutes on the site each time. And these numbers are only for the YouTube website itself and don’t include all those embedded YouTube videos that are all over the place, in blogs, viewed on smartphones, etc.

We know that YouTube can be an important medium to increase SEO, to share content and to receive feedback…

If your dealership is looking for one of the most cost effective tools on the market at helping you sell additional vehicles each month, just click on the below link.  Many dealers sell 5, 10, even 20 or more additional cars per month after implementing our technology.  At a cost of $299 per month, it offers one of the biggest bangs for the buck in the industry.

http://www.squidoo.com/sellmorecars

Hi DealerElite members!

Some exciting news and updates about the 10th Digital Dealer Conference & Exposition!

We've added some great new speakers and confirmed a bunch more! Check out our speakers page for all the details!

We're particularly excited about adding Jimmy Vee and Travis…

Philip Zelinger, the President of Ad Agency Online L.L.C. and host of an automotive advertising resource portal http://AdAgencyOnline.Net, reviewed a new auto industry social networking club…

What do you need for the Growth on the Fixed Side of your business?

    * Optimism: It is only natural, that if you want to develop positive character traits, you have to be a positive person. Sometimes, certain situations are out of our hand, but if we slowly learn to see the brighter side of every…

Know the true value of time; snatch, seize, and enjoy every moment of it. No idleness, no delay, no procrastination; never put off till tomorrow what you can do today.

Ideally, an auto dealership should be running a pay-per-click campaign through Google AdWords, but what if you just don't have the staff or the time to manage an AdWords campaign? Google now offers a simplified option called Google Boost through Google Places in which you can basically "set it and forget it." Unfortunately, this platform is only available in certain markets but…

Volker Jaekel, Digital Marketing Ambassador for ADP Digital Marketing

As a German “elder” of the automotive industry, I decided to use my beloved German proverbs to illustrate common scenarios auto industry Internet…

Extinction Event

Extinction?  Scientists say the fossil record of bones indicates several sudden mass extinctions of life during the history of the earth, called "extinction…

Fixed Operations account for about 12% of the total dealership sales; however, it produces 60% of the overall net profit.  Warranty claims equate to 30% of the total volume in the service department...with that understanding, one will deduce that the warranty department in your dealership accounts for 20% of the total net profit of the dealership!  When you have…

Hi DealerElite members!

I have some exciting news to announce. The 10th Digital Dealer® Conference & Exposition has just announced an OFFICIAL add-on to the conference.

The Digital Dealer® Workshops is an one-day intensive workshop immediately preceding the 10th Digital Dealer® Conference & Exposition to assist dealers…

"The biggest expense to an automobile dealer is not on his financial statement. It's that untrained salesperson out on the showroom floor!"

How do you get over 87,000 fans on Facebook and more than 26,000 followers on Twitter almost overnight?

Take it to the streets!

That’s what the IMG Fashion people and some high profile fashion bloggers did as part of the 2011 Mercedes-Benz Fashion Week publicity program for the Big Apple.

They commandeer a 2012 Mercedes-Benz CLS63 AMG, dressed it…

Most dealerships today have three generations of…

Do as I say, not as I do.  How many times have we been in situations just like that and walked away scratching our heads?  Managers and dealers tell us that we need to increase volume, raise gross, or achieve higher CSI in one breath, and then when suggestions to do exactly that come up, they reply, "No!  We've always done it this way."

As a trainer, I have the priviledge to be in a different dealership almost every week.  Part of my obligation is to point out where the…