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ContinueAdded by Stan Sher on March 9, 2011 at 10:30am — 3 Comments
Added by Peter W. Korallus on March 8, 2011 at 9:44pm — No Comments
Added by David Bucey on March 8, 2011 at 8:19pm — 1 Comment
Hi to all DealerElite members!
Just wanted to give everyone a quick update on the 10th Digital Dealer Conference & Exposition. There's only 41 days until the conference so don't delay in registering!
We keep confirming speakers daily so make sure to keep an eye on the speakers page of our website.
Also,…
ContinueAdded by Arnold Tijerina on March 8, 2011 at 5:45pm — No Comments
Added by Todd Des Marais on March 8, 2011 at 2:15pm — No Comments
The past four months I have spent more time engaging in social media activity than ever before. I am fairly new to this phenomenon but have fully embraced it! From Facebook and Twitter to dealerelite.net, I enjoy pushing my content (Fixed Performance Inc.) to these different social media platforms.
Writing and…
ContinueAdded by Rob Gehring on March 8, 2011 at 1:09pm — No Comments
We won’t mince words: If you’re a dealer still dragging your feet about keyword optimization, it’s time to jump in…
ContinueAdded by The Cobalt Group on March 8, 2011 at 12:45pm — No Comments
Added by Joseph Little on March 8, 2011 at 12:34pm — No Comments
Ever get that sinking feeling that your auto dealership's website looks just like every other dealership's site? You're not alone--just look at every other dealership using some generic provider for their site. A website refresh is going to take a substantial amount of time and development, but if you can edit the text content, there are some things you can do now to help your website rank higher in search and keep your visitors on the pages.
Here are four simple tips for writing…
ContinueAdded by Paul Potratz on March 8, 2011 at 10:30am — No Comments
Added by Christopher Akin on March 7, 2011 at 10:46am — No Comments
I am sitting here this morning doing some final research and putting some finishing touches on the outline for my upcoming webinar on “Why pay for Reputation Management when you can get it Free” and it occurs to me I did the very thing I am railing against in the seminar… pigeonholed “Reputation Management” as monitoring the web for bad things people say about your dealership in the title and description on the sign up page for the…
ContinueAdded by Larry Bruce on March 6, 2011 at 11:12am — 2 Comments
This is a real story about resolving that last question (names are changed to protect the innocent)--it involves direct mail, but follow along because it applies to all dealer advertising: The GSM at a dealer in a five-location dealer group challenged the direct mail results he was…
ContinueAdded by Keith Shetterly on March 5, 2011 at 6:00pm — No Comments
This is a true story told to me in 1996 BC (Before Computers) by my friend and sales trainer extraordinaire Diana Ball Cooksey. (http://www.dbcooksey.com/)
Diana was a busy working professional and single parent with little time for projects outside her day-to-day work and home responsibilities. But she needed to buy some health insurance. So she left voice messages after hours (this is the days before PCs, remember) with three agencies,…
Added by Trace Ordiway on March 5, 2011 at 3:17pm — No Comments
It's amazing how many people have called to ask about the JC Penny and Overstock.com SEO scandal. Let me assure you that anyone who has taken my Automotive SEO classes or attended my workshops, the strategies that these unnamed SEO companies implemented is NOT anything I would have recommended.
I made a video to help car dealers understand that good…
ContinueAdded by Brian Pasch on March 4, 2011 at 8:49pm — 1 Comment
Integrating Smartphone Technology in Car Dealerships. |
Added by Neil Gale on March 4, 2011 at 12:30pm — No Comments
Automotive advertising agencies gather online at AdAgencyOnline.Net to listen and learn from automotive advertising insiders who host a blog talk radio station -- WAAOL, All Automotive Advertising News All The Time. These automotive advertising experts will be discussing The Art Of The Deal In Vendor Negotiations on Monday, March 07th. 2011 at 12:00 Noon EST. The show will focus on best practices for automotive advertising vendors who are actively negotiating software consolidations in the…
ContinueAdded by Philip Zelinger on March 4, 2011 at 11:40am — No Comments
Originally published March 02, 2011 at Dealer Magazine
Last week, a California Court of Appeals judge determined that a dealer violated several California state laws and ruled in favor of the plaintiff in a class-action lawsuit that will have huge ramifications for dealers within the state. The ruling…
ContinueAdded by Arnold Tijerina on March 4, 2011 at 8:41am — No Comments
What is the role and future direction of Automotive CRM systems in car dealerships?
This questions will be answered by a panel of automotive professionals at the 2nd Annual Automotive Marketing Boot Camp. The CRM Panel Discussion is scheduled for 8:00 am Sunday morning April 17,…
ContinueAdded by Brian Pasch on March 4, 2011 at 6:34am — No Comments
Added by MANNY LUNA on March 4, 2011 at 3:05am — 1 Comment
Hi DE members!
I wanted to let everyone know about an upcoming Digital Dealer webinar on March 17, 2011 at 12pm EST/9am PST with Larry Bruce.
10 free tools that will help you manage and monitor your online reputation
You know you need to do it. But managing your reputation online has always seemed…
ContinueAdded by Arnold Tijerina on March 3, 2011 at 6:58pm — No Comments
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