Forward thinking automotive advertising agencies understand that most changes in the auto industry are driven by technology; however, all of them are powered by human nature. The evolution from word of mouth referral systems relying on relationship based sales processes to today’s consumer driven social marketing messages can be traced to their common element; people like to do business with people that they like.…
How do women view their car lease experience? Swapalease.com wanted an inside look at how women drivers feel about leasing a vehicle, the shopping experience for a lease, and whether they would like to return to leasing in their next vehicle choice. Highlights from its latest report, "The State Of Women And Car Leasing" is below, and full results may be found on the …
I can't stress enough the value and importance of phone training. While I realize as you read this, your focus may be on digital advertising, social media and all the newer forms of media...the customers are still going to pick up their phone and call in with questions or availability. A phone up when properly handled is the easiest form of appointment or lead. Phone skills are still so important when it comes to automotive sales. …
What is it that makes the best the best? My guess is that many Managers and trainers have that same question. Could it come back to how we deliver information to our staff? The more training classes that I conduct the more my belief is that we give way too much information and expect our people to absorb and master those points. Let's consider just a Meet and Greet in any industry. How many pieces are there to a Quality Meet and Greet? What if we mastered them? So let's think out loud, what…
There are many different ways a business can use Facebook Ads, from multiple automated ads to boosting individual posts. But the newest form of post page engagement is by scheduling them in advance.
If you use Facebook pages, you may have noticed that some of your posts that were scheduled seemed to have not gone out in the past few days or display an error. This is most likely due to the recent upgrade Facebook has made to its…
Last week, the newly appointed host of “The Tonight Show” mentioned on the air that he was in the market for a new truck. Of course, manufacturers couldn’t resist the golden opportunity to try and convince the star to choose theirs.
Ford responded first urging Jimmy to check out the 2015 F-150, within minutes of his proclamation.
Data security is becoming an increasingly public concern as databases from large retailers continue to be breached and consumer information exposed. Congress is holding hearings this week with top data security professionals to discuss how best to prevent future breaches. The concern is so high that Congress is considering implementing…
At long last, things are really coming together for me. It's crazy!
My dealer is giving me not only my own building, but my own phone number, a lot to put cars on, a staff, and my own phone number...SHOTTENKIRK INTERNET AUTO SALES...
It's almost too good to be true, but the power got turned today, and the…
Auto/Mate Dealership Systems is conducting a survey and is inviting auto dealer personnel to participate. Where do you get your news and information about the auto industry? We appreciate your input! Participants who complete the survey will be entered into a drawing to win a $300 Visa gift card. In the time it takes to finish your cup of coffee, you could be entered to win!
Unless you’ve been living in a box for the past couple weeks, you’d undoubtedly heard about the now infamous selfie taken by Ellen DeGeneres during the 2014 Academy Awards. Ellen DeGeneres, who hosted the show, took a moment to compose a selfie in the audience with the likes of Jennifer Lawrence, Julia Roberts, Meryl Streep, Bradley Cooper, Kevin Spacey, Brad Pitt, and Angelina Jolie, amongst others. She then proceeded to ask viewers to retweet it. The results were…
As a trainer part of my job is as a motivator. There is a first time for everything that ever happens in your life. Yesterday was a first time for me to really face someone that was losing hope in my classroom. As I spent my typical day working on Attitude I did not notice the struggling individual that was in the group. As a matter of fact I would not have picked this individual as someone struggling. It is amazing how well we can hide our feelings and attitudes when we do not want to be…
Do You Know The 4 Steps To Becoming More Remarketable? Find Out in This Week's Think Tank Tuesday! Follow these steps and in 90 days you will see an impact, and learn how to take your sales career to the next level.
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Added by Paul Potratz on March 11, 2014 at 5:17pm —
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Like I said in an earlier post, I was once what I now firmly disapprove of. I was a young, happy kid who knew computers (at least as far as the management thought), I mean come on, kids these days! I was a lucky one that was able to stick it out, and of course 10 years ago most internet sales managers didn't know much about selling to internet customers. It was new even then.
Ten years later though, you have to be able to set yourself apart when it comes to selling to online…
Join us today at 10:00am to find out how to thaw out all of your Frozen Capital! Below is a link that can be used to sign-up for our Fixed Operations call:…
Oh, the gift of another day! What doors will open and close today? I am thankful for today, another day to accomplish, adventure, to love, to learn and to witness miracles of compassion, and joy. Yes, I have expectations of good things. I read somewhere yesterday that we have to have thoughts, I just determined mine were going to be good ones.
Have a great attitude today!
Added by Tim Marvel on March 11, 2014 at 1:00am —
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