Black Book, a division of Hearst Business Media that provides new- and used-vehicle valuation services and custom data licensing solutions, made available today its latest joint depreciation report with Fitch Ratings. The report, accessible by clicking here, forecasts 2017 vehicle depreciation to reach 17.8%, slightly up from the 17.3% mark recorded in 2016. Average pre-recession annual depreciation trended between…

Baseball players are famous for their superstitions and rituals when performing. Some will refuse to shave. Some will wear their hat backwards. Some will wear the same pair of underwear every game. Do they know if those superstitions or rituals affected the outcome of the game? No. Does it matter? No. Why? Because the players are doing the same thing, in every game, the same…

Unhappy Car Dealers

If I had a dollar for every time a car dealer expressed their discontent with AutoTrader and a dollar for every time they claimed that AutoTrader failed to address their concerns, I’d be a wealthy man.

Can Dealers Merchandise Their Vehicles For Free?

They can, but most…

Quick question -- do you think that advertising has changed in the last 5 years? 

On this week's Think Tank Tuesday, I talk about the path of a customer and how that can affect your marketing strategy. Watch it now and join the conversation.

Also, take a moment and register for Part 1 of our 3-part mini series by clicking here. You'll learn…

President Trump, autonomous vehicles, and digital retailing will be in the driver’s seat for automotive disruption in 2017. The old guards of the industry continue to be challenged by new start-ups with totally bleeding edge business models. Merger and Acquisition activity in the auto space has been white hot according to Frazer McCombs Auto Ventures Summit.…

The fast growing automotive digital marketing firm Auto Ad Builder has been serving auto dealers with the marketing services that truly sell more cars.

SOMERVILLE, N.J. - March 1, 2017 - PRLog -- The retail automotive industry has been growing tired of marketing services providers that offer very little to no value. This includes offering cookie cutter services and rarely every…