Today’s consumers are fickle beings. It’s much harder to keep their loyalty than ever before. And, while it may take years to earn loyalty from a single customer, it could take only minutes to lose it. Your dealership can do everything in its power to earn and keep a customer – from loyalty programs, to amazing customer service and luxury amenities. But, there is one basic…

I’ve had the privilege of visiting thousands of dealership service departments throughout the United States. The most successful have common characteristics and today I would like to illustrate one. Many have heard me say how important customer pay effective labor rate is along with…

Real driving emissions (RDE) tests are being phased in by the EU to stipulate the range of driving conditions under which a car must be tested for emissions. New fuel and lubricant formulations will be needed to meet the challenge of reducing emissions further without causing engine problems. Engine, fuel and lubricant will need to be designed to work together.

After the controversy over the gap between lab emissions results and real-world emissions results, the EU is phasing in…

-by Sally Whitesell for AutoSuccess Service Magazine.

For today’s client, convenience is everything.

Just ask the top online retailers; Amazon, Walmart.com, Apple, and Staples.

Fortune.com reports that 51% of all purchases in America are made online and that number increases every year.¹ This is proof that Americans are growing more and more accustomed…

Urbandale, IA—March 5, 2018—Flick Fusion today revealed the three biggest misconceptions that auto dealers have about video marketing. The three reasons auto dealers are not implementing video marketing strategies based on Flick Fusion’s internal research are: (1) videos are expensive, (2) videos are time consuming and (3) videos provide little to no marketing ROI or attribution.

“Video marketing is actually one of the…

Conference season is upon us and each business is competing with hundreds of others for attention. A strategy is needed, or your business simply ends up as part of the noise everyone fast-forwards through – media and attendees alike. So, how do you break through the “noise” barrier and actually get attention? Here are some tips:

1. Press Releases – While…

Distance learning has practically become possible for anyone who has a computer and internet connection. More and more people are accessing distance learning information thanks to the far outreaching power of the internet. People in remote areas now have the opportunity to obtain quality education thanks to the internet.

The tuition fee for an online distance learning…

When we think of writers, we tend to think of people who have a college degree in Journalism or who have taken many writing classes. Or maybe they are experts in something like nuclear fission, and can write articles explaining it better than anyone else. Actually, all you need is your own creativity!

This third kind of writer needs to have specific qualities. They need to have a strong streak of creativity, good writing skills, and the desire to be a good writer. Also, a thick skin…

This post will define what a college essay is and take you step by step on how to write a college essay.

Definition: Essay

An essay is short literary composition on a particular theme or subject, usually in prose or narrative form. It is important for one to know what is expected of him or her before writing an essay.

This article will contain information on writing a good college essay and the steps one is supposed to take while writing an essay.

Once you…

Is your dealership planning to implement a digital retailing solution this year? If so, you’re not alone. According to a 2017 study by Root & Associates and CDK Global, more than half of dealership management has expressed interest in a digital retailing solution for their website.

Now that more tools are becoming available, it…

This week marks the start of a new series! Jeff is discussing the most common mistakes that service advisors make. Over the next few weeks, he will discuss how to prevent those mistakes, why they can hurt your career, and how to combat them in order to maximize your success! Copyright 2018 Wm Jeff Cowan

Click here to watch!

Also available on iTunes, Stitcher, and GooglePlay. Please RATE and…

As an entrepreneur fired by the vision of a brilliant product or service, it is all too easy to neglect financial management and land up in a debt trap that swallows up the business. If you find managing multiple debts difficult, it may be worthwhile to take a look at debt consolidation loans. Here’s how you can choose the best one:

Look Around For the Best Deals

The loans market is extremely competitive and dynamic so you should not assume that you will get…