I never realized how good my manager was until years after I left the dealership. We had short 20 minute sales meetings every day. We actually did training. We did a lot of hooting, hollering clapping and some laughs . Always positive with some cash in hand to the performers.

Not every day was peaches and cream. When I did something wrong it was brought to my attention. Many times as a rookie I wasn't allowed to take another customer that day because of the same mistakes. I quickly…

Having a dealership YouTube channel is important for many reasons (as I touched on last year), but once your dealership has a channel, what do you do next?  Here are some tips and best practices to help your dealership’s YouTube channel get better search engine visibility:…

Authenticity refers to truthfulness, character, integrity, commitments kept, sincerity, devotion, and upright intentions to help others.

Early Adaptors, those desiring to be ahead of the curve who want it now, not after everyone else is doing it, lead the way in a new movement towards "CPR the Heart of Business."  This CPR will surely revive and thrive the "Heart" of one's individual business, while doing the same for the entire business. …

izmocars accessories sales experts provide key best practices for selling accessories successfully; seminar free to NADA members

San Francisco, CA -  March 07, 2012 - izmocars (http://www.izmocars.com), whose AOA product is the accessories sales solution ranked #1 by dealers at DrivingSales.com, will, in conjunction with NADA…

by Motyka Johnson

KPA is a key sponsor of the 3rd Annual Automotive Boot Camp will be held in Las Vegas at the…

Digital marketing and technology expert to manage new product development.

Salt Lake City, UT - March 07, 2012 - DrivingSales today announced that technology and digital marketing expert Eric Miltsch has been named Director of Product Strategy for the company. Miltsch is charged with further enhancing and developing DrivingSales’ product and services suite, which includes the…

Auto dealers eager to boost website conversion and Internet leads are increasingly using dealer …

It takes one tree with a purpose to begin a forest; with purpose, one tiny seed, mixed with the right conditions, can spring forth a magnificent tree. As a tree stretches upwards, it also stretches outward with its mighty branches dropping seeds of opportunity onto the fertile ground below. It takes time, along with the correct mixture of seed, soil, and sunshine to…

by Kathryn Carlson

Beta has started on the new CarChat24 dealer chat software.....should have dealers live and chatting by next week :-). Still time to get in on the Beta and the Free use of our Premium pro 5 operator version! Click below if you want to get started :-)

https://carchat24.centercode.com/signup/default.html?sid={FB387DAB-7AB9-4418-A7D8-4D0D07BFF9DE}&cid={35C9274A-7C48-4A20-B437-BD39CA771134}

‘As Is’ – two words that can cover a multitude of vehicle sins and serve to instantly put the buyer on the alert. The time has come to send ‘As Is’ to the scrap heap and switch the tone at the used car dealership from ‘Buyer Beware’ to ‘Buyer Be Sure’ so that dealers can sell with more confidence, move vehicles faster – and at greater value – and so that consumers can buy with peace of mind.





Not so long ago, ‘As Is’ was just the way it was for the used car dealer and the used…

Who made the cut for the top car dealerships in the US? The female consumer has spoken and out of 1300 dealerships in the United States receiving reviews, the Top 10 Certified Women-Drivers Friendly™ Dealers are in. The Certificate acknowledges the positive, consistent and respectful experiences women had at these dealerships in 2011. Women-Drivers.com hereby awards the following dealerships Certified Women-Drivers Friendly Dealer of the Year.

Wright…

Most times, Google will make changes to their algorithm that either largely go unnoticed (meaning they only affect niche sites) or unannounced (your site will see SERP changes but won't necessarily know why).  On Tuesday, Google announced 40 changes to search quality they have made over the past month or so.

While many of these changes are pretty high level,…

What are you paying attention to? 

In case you are new to Fixed Ops, I'll give you a little clue. We are “results driven.”

There is nothing that we do that is not measured, quantified, compared, sifted through, arm chaired, discussed, metered, broken down, dissected, eyeballed or run up the flagpole.

Everything we do is subject to verification. Professionally run Fixed Operation Departments know, live, love this.

And what they pay the most attention to is "The…

by Kathryn Carlson

Car shoppers often start their buying process online, and many don’t even step foot in the dealership until they are ready to purchase.

As important as it is to get a customer onto the lot to make that final sale, their experience on the internet is crucial.

Luca de Meo, the global head of marketing for the Volkswagen Group,…

From the ADM-DMM partnership announcement on ADM, 3-4-12

“With over 100 experts writing columns for the magazine, DMM covers every aspect of running a modern auto dealership with a focus on the new digital marketing opportunities. “

JOHN ZEIGLAR is one of those “100 experts”.  He does not exist.  “John” it is claimed is a “performance writer” for a company that does not exist called Performance…