Sara callahan's Blog – March 2015 Archive (2)

5 Things Vendors Can Do to Earn & Keep an Auto Dealer’s Business, Told from a Dealer’s Viewpoint

My primary goal as a PR Professional is to assist my clients in achieving the most exposure possible and build top-of-mind brand awareness among their potential customers, namely auto dealers. To help better understand how to best position my clients for success, last year, I did a little research into how dealers perceive vendors and their practices.

I…

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Added by sara callahan on March 18, 2015 at 11:19am — No Comments

This Is Why Most Company Blogs Suck

Millions of individuals and organizations host web blogs for informational and marketing purposes. However, not all of us get it right. Some can be downright awful and serve to drive potential customers away, rather than act as a useful resource.

 

Chris Lema, a WordPress and blogging educator and consultant, recently posted a blog that discusses why most company…

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Added by sara callahan on March 2, 2015 at 9:26am — 1 Comment

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